BT has unveiled its pricing for Sky Sports channels now available on its BT Vision TV platform, undercutting Sky’s own subscription charges.
According to BT, its offering delivers ‘huge savings’ for its customers who want to watch Sky Sports channels.
Options open to BT consumers include:
- £16.99 per month for both Sky Sports 1 and Sky Sports 2
- £11.99 per month for either Sky Sports 1 or 2
Alternatively, if customers are willing to sign up to a broadband and phone bundle for 24 months, BT is offering ‘Total Sports’ packages from £6.99 per month:
- £11.99 per month for Sky Sports 1, Sky Sports 2, ESPN and ‘on-demand’ sport
- £6.99 per month for Sky Sports 1, ESPN and ‘on-demand’ sport
BT claims these bundles offer savings of more than £200 per year compared to equivalent deals from Sky and Virgin Media.
Consumers can sign up to BT’s Sky Sports packages now, even though the service launches on 1 August 2010.
For details of all TV sports channel packages, read our expert guide, and make sure you’re getting the best picture – see the latest Panasonic, Sony and LG TVs rated in our LCD and plasma TV reviews
Ofcom ruling opens up Sky sports channels to rivals
Gavin Patterson, chief executive of BT Retail, said: ‘Football fans will be cheering our new prices, which mark an end to paying for basic channels when you only want the sport.
‘A more competitive market will ensure that customers continue to get the best sport for the sharpest prices and this opening of the market will be in the best interests of customers.’
The potential price war for premium sports channels has been triggered by an Ofcom ruling that forces Sky to make its sports channels available to rivals, such as BT, on a wholesale pricing basis, although Sky is appealing against the decision.
As well as Premier League football, Sky Sports 1 and Sky Sports 2 screen Champions League football, test cricket and rugby union.
Confused? Find out more about your digital TV options in the Which? guide to free and pay TV services
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