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Canon SX-30 camera shown, with incredible 35x zoom

Canon PowerShot SX-30 IS with 24-840mm optics

Canon PowerShot SX-30 IS

Canon has taken the wraps off the PowerShot SX-30 IS, which boasts both an incredibly wide lens setting (24mm) and powerful zoomed-in setting (840mm).

The Canon PowerShot SX-30 IS succeeds the SX20 and the SX10. The SX10 had a 10Mp sensor and a 10x zoom, while the SX20 featured a 12Mp sensor and a 20x zoom. The 2Mp incremental rise in resolution has been maintained with the SX30’s 14Mp sensor, but the zoom magnification has leapt to an incredible 35x.

Zoom Frame Assist on the SX30

New to the SX30 is the Zoom Frame Assist mode, which comes into play when zoomed in on faraway moving objects. When zoomed in to the lens’ full extent composing shots can be a challenge, according to Canon, which is where the Zoom Frame Assist mode steps in.

See how the Canon SX20 and SX10 fared in our lab-based bridge camera reviews


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The Zoom Frame Assist mode offers three preset zoomed-out positions, and a rectangle on the screen showing the framing of the original zoomed-in position. According to Canon, a dedicated button causes the camera to quickly retract from the zoomed in position to allow the user to see more of the area that the camera is zoomed into – with the original zoomed-in area appearing as a small rectangle on the LCD screen.

Once the subject has been framed in the small rectangle on the LCD, the button will cause the lens to rapidly zoom back in on the subject.

Which? will be showing this feature in our first look video review of the Canon SX30 from the Photokina camera show in Cologne next week.

The ‘IS’ in the Canon PowerShot SX-30 IS’s full name indicates that the camera features image stabillisation to help counter the blurring effect that camera shake can have on images – something’s that more prevalent when zoomed in to high magnification.

HD video recording

As well as still images, the Canon SX-30 can capture moving images at 720p HD resolution. The full optical zoom can be used when recording, and there’s a mini HDMI connection so you can play back the clips directly on an HDTV.

Alongside full manual control on this camera is a host of automatic settings. It features a hot shoe mount, so you can add an external flash, and a 2.7-inch adjustable LCD. The LCD’s screen has a resolution of 230,000 pixels, which isn’t class leading.

SDXC memory card compatible

A 67mm lens filter can be added to create a variety of effects, and the camera supports both SD and the larger capacity SDXC memory cards.

The Canon PowerShot SX30 is scheduled for an October launch and will retail at around £450. Which? will test the Canon PowerShot SX30 IS in its labs shortly.

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