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Parents spend £5000 before baby’s first birthday

But practicality beats luxury or brand names

BabyDam baby bathtime barrier

Parents spend more than £5000 on a baby before its first birthday – but more than eight out of ten admit to buying unnecessary items that they later don’t need or use, with luxury products and brand-names failing to impress.

It’s safety that new parents consider key and an important way to make the right choice, but practicality and durability are also important considerations.

For advice on the top products you need for a new baby, take a look at our checklists of essential baby equipment you need and pregnancy and baby freebies. Plus we have in-depth, independent reviews of pushchairs and child car seats.

Big baby spending

The biggest spend before a baby is born is £547 on getting a nursery decorated and equipped with a cot and furniture, with another £265 on a pushchair, £131 on a car seat and £91.45 on a high chair.

Only 56% of first time parents are happy with hand-me-downs, although this rises to 77% for second and third children.

The research of more than 2000 parents was carried out by BabyDam, manufacturers of the BabyDam Bath Barrier.

The cost of kids 

Earlier this year we reported on research that claimed the total cost of raising a child – from birth to age 21 – costs parents an average of £201,000. 

A further study by insurance company Liverpool Victoria this summer also found that parents shell out around £100 or more on back to school goods for their children at the start of a new school term.

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