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Virgin Media launches 3D Movies on Demand service

Virgin beats Sky to bring 3D films to UK homes

Virgin Media logo

Virgin Media has announced the launch of 3D Movies on Demand, the first digital TV service to bring 3D content straight to UK TV screens at home.

The service launches today, pipping Sky’s 3D channel offering to domestic customers to the post by a couple of days. The Sky 3D channel will launch on 1st October.

What do I need to watch 3D TV?

To watch the 3D films on demand from Virgin, Virgin customers will need a V HD box or a V+ HD box, and a 3D TV with appropriate 3D glasses.

The first film to be shown will be StreetDance 3D, costing £5.99 for a 24-hour rental. Garfield’s PetForce 3D will follow in October, with Disney’s A Christmas Carol 3D in November, Step Up 3D in December and Despicable Me 3D becoming available in early 2011.

Lack of 3D content

Ben Stevens, Which? researcher, said: ‘While these films might appeal to some viewers, to me it underlines the fact that there currently isn’t much decent 3D content available. It’s Sky’s line-up of sport and film that appeals to me more – and I’m not even a golf fan.’

Sky’s 3D channel will launch on Friday with golf’s Ryder Cup. The weekend will also see Sky broadcast Premier League football and the films Bolt and Monsters vs Aliens.

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