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Vodafone unveils own-brand Christmas phone line-up

New Android handset, qwerty slider & fashion phone

Vodafone 553 mobile phone

Vodafone has announced three new own-brand handsets which it says will be available to buy in time for Christmas.

Vodafone 553

The Vodafone 553 is a touchscreen handset, which also benefits from a side-sliding qwerty keyboard. The 553 has a 2.8-inch rotatable screen. According to Vodafone the 553 will have the Opera Mini 5.0 web browser pre-installed, and also offer one-click access to email or social networking. 

The 553 will also use Vodafone’s 360 People advanced contact and address organiser, which combines contact details from across social networking profiles to give a single contact list which can be synced online.

Vodafone’s 553 has a relatively low-spec 2Mp camera, together with an FM radio, media player, Bluetooth and a MicroSD card slot allowing the handset’s memory can be expanded by up to 8GB.

The Vodafone 553 will be available in black, white, silver or pink. 

For help choosing a mobile phone handset watch our mobile phone buyers guide video

Vodafone 945 Android mobile phone - silver

Vodafone 945

Vodafone is also updating its Android offering, with a successor to its Vodafone 845 handset which launched in April 2010. The Vodafone 945 smartphone runs Android 2.1, and also offers access to Vodafone’s branded Music services which offer more than 2 million DRM-free music tracks. 

The 945 has a 3.2-inch capacitive touchscreen, 5Mp camera with flash, and built-in wi-fi. There’s 300MB of integrated memory, which can be expanded via the MicroSD card slot to 32GB. The Vodafone 945 will be available in black or silver.

Vodafone 543

Vodafone 543 - Miss Sixty branded mobile phone

The final handset announced by Vodafone today was an update to the Vodafone 543. This budget handset gets a makeover with ‘leading high-street fashion brand’ Miss Sixty styling. According to Vodafone this means that the Vodafone 543 has ‘exclusive customised covers and phone accessories designed in colourful, on-trend graphics’.

The Vodafone 543’s spec remains low-end with a 1.3Mp camera, 2.4-inch resistive touchscreen and few additional features, save the inclusion of the Opera Mini web browser. 

The 543 is clearly aimed at teenage phone users in the lucrative Christmas period, and includes Vodafone’s pre-pay balance indicator which shows PAYG customers their credit displayed on the phone’s screen at all times.

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