Road Safety Week kicked off yesterday and road safety group Brake, which heads the week-long campaign, has released survey findings that say one in 10 children have been knocked down by a car while they were walking or on a bicycle.
The figure is based on a survey of 15,531 9-13 year olds in the UK.
The survey also found 56% of children said they have had a near miss with a car in the past, and an overwhelming 86% believe motorists drive too fast in their local areas.
Road Safety Week: 20mph limit
The theme for the 2010 Road Safety Week is reducing speed, and Brake will spread the word using emergency services across the country to help raise awareness about slowing down.
Schools, community groups and road safety professionals are all getting onboard this year in an attempt to urge drivers to slow down to 20mph or below around schools, homes and shops.
Brake has reiterated the importance of 20mph instead of 30mph, saying a driver would have a better chance of stopping in time if a child was to run out in front of their vehicle.
And the road safety group is preparing to campaign for 20mph to be enforced by the Government as a result.
The survey is being presented to Downing Street during Road Safety Week, and there will also be protests at schools around the country with children and bereaved families appealing to drivers to slow down in their community.
Road Safety Week: 12 deaths and serious injuries a day
The UK has the second lowest road death rate in Europe. However, 195 children aged under18 were killed on our roads in 2009, and 4,188 were seriously injured.
Julie Townsend, campaigns director at Brake, said: “For a society that places so much importance on the safety and wellbeing of our children, it is shocking and unacceptable that so many children die and suffer appalling injuries on our roads.
‘Road safety professionals and emergency services know only too well the vital importance of drivers slowing down to 20mph around schools and homes to protect children – so we’re delighted that so many are getting involved in Road Safety Week and helping spread this life-saving message, tying their crucial work in to a national event.’ Road Safety Week concludes on Sunday 28 November.
Which? Car is hosting a live online car safety Q&A today (Tuesday 23 November) from 11:30 to 15:00. Our child car seat and car safety experts will be on hand to answer your questions about car safety.
The car safety live Q&A is for members only, but you can sign up to Which? for a month’s trial for just £1 and take part.
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