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Argos advert banned for delivery claims

Watchdog rules the advert is 'misleading'

New Argos logo

An Argos advert promising ‘we can deliver what you want at a time slot that’s right for you’, has been banned by the Advertising Standards Agency (ASA).

The advertising watchdog ruled that this claim was misleading, and that the advert should not be shown again as a result.

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Up to eight-hour wait for delivery

The ASA said that the ad implied that customers ‘had a wide degree of choice about when their goods would be delivered’, when this was not the case.

Argos offers two delivery slots for most items – a morning slot from 7am to 1pm, or an afternoon slot from 12pm to 8pm. This means that customers could end up waiting for up to eight hours for an item to be delivered.

Three delivery slots of five or six hours are offered for bulky items.

Argos’ response 

Argos argued that offering a morning or an afternoon slot was in keeping with the claim ‘…at a time slot that’s right for you’.

It also pointed out that the day before the delivery, it would call or text the customer to advise them of a two-hour time slot in which an order would be delivered.

However, the ASA rejected Argos’ arguments, saying that the ad implied that customers could specify a delivery time of their choosing, which was not the case.

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