Freeview has announced that more than one million Freeview HD TVs and set-top boxes have been sold.
Freeview HD launched nine months ago, and in that time has racked up 642,000 UK homes with TVs and Freeview boxes capable of receiving the HD channels.
Freeview credits the Christmas 2010 surge in HD TV sales for boosting take-up of the HD service. Back in October, Freeview estimated its reach at 230,000 homes, indicating a significantly increased rate of growth in the following three months.
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‘Reaching this milestone within the first year of launching Freeview HD is a great achievement,’ said Freeview managing director, Ilse Howling.
‘We know from talking to Freeview viewers that having high definition is becoming the standard when considering what type of equipment to buy. As Freeview HD continues to roll out to new areas of the UK this year, it’s exciting that Freeview can meet this need by offering quality HD channels without a subscription.’
Freeview HD’s popularity is likely to have increased with the growth in programmes available on the platform. Channels now include BBC One HD, ITV1 HD, 4HD and BBC HD.
Freesat HD gains extra channel
Freeview HD’s major rival, Freesat HD, has today announced it will be adding another HD channel to its line-up from April. Freesat HD, which offers subscription-free high-definition broadcasts via satellite, will offer 4HD, in addition to its current roster of three HD channels. This puts Freeview HD and Freesat HD on a par, with both platforms offering the same four HD channels.
Find out more about free HD TV in our expert guide, find a Best Buy TV with integrated Freeview HD tuner, or a Freeview HD set-top box.
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