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New bank accounts for football fans

Britannia launches current accounts for fans

The Co-operative Bank and Britannia this week launched a duo of exclusive current accounts in partnership with Premier League football clubs.

Supporters of Sunderland AFC and Everton FC and will be the first football fans to benefit from current accounts provided by a major bank.

The current accounts are based on The Co-operative Bank’s Standard Current Account, with additional benefits including vouchers to spend in the club shops, or to redeem against tickets. The clubs will also benefit from a bonus payment on each account opening.

Savings and mortgages are already offered

Britannia, which merged with The Co-operative Bank in 2009, is a major provider of football-linked affinity products, currently offering mortgage and savings products to more than 90,000 customers.

Colin Welby, Head of Partnerships and Affinity Products at The Co-operative Financial Services, said: ‘These accounts provide an easy way for football fans to manage their finances while helping to support their club.

‘Moving in to the arena of club-linked current accounts is an exciting step and we are keen to extend similar services to other affinity partners we work with.’

Affinity products aren’t always the best

Paul Davies, banking analyst at Which?, added a word of caution about football-based financial products: ‘Football fans are always keen to support their club by signing up to accounts which help to produce revenue for their teams, but they also need to make sure that they are taking out decent products.

‘In this instance the Co-operative Bank’s Standard Current Account is an OK option and the bank is a Which? Recommended Provider. Supporters should do their own research and shouldn’t opt for a product just because it carries the club’s badge.’

Check our Best Rate tables for the very best current accounts for your needs and our list of Which? Recommended Providers will help you to choose a bank account provider that we rate at Which?

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Budget 2011

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