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Parents spend £225m on pushchairs

Sales rocketing despite economic slowdown

pushchair sunset

Parents are prepared to splash out on high-end baby and nursery goods despite current economic difficulties, new research has revealed.

Sales of prams and pushchairs have increased by 13% in the last year, and these items now account for 30% of spending on baby and nursery products, according to a report from respected market analyst Mintel.

Pushchair style

Pushchairs are more than a way to transport your child. For many, they are a style statement, with brands such as Bugaboo launching a range of limited edition colours for the spring season, and Mothercare offering its new sporty ‘Urbanite’ pushchair.

Which? reviews will show you how the pushchair looks – but our tests also ensure that they’re comfortable for the parent and child, and practical to use on and off the city streets.

We’ve reviewed more than 150 models in our pushchairs review, including the Bugaboo Cameleon and Mothercare Spin.

Baby monitor test results just in

We test dozens of pushchairs every year, as part of our growing number of baby product reviews. We’ve just published results for a range of the latest baby monitors.

New technology has made a huge change to what you can expect from a baby monitor; some can keep track of the room temperature, and others allow you to stream the video live on Skype.

See what our experts thought of the latest models in our baby monitors review.

Grandparents also spending

Although style and design have been key factors in the growth of nursery product sales, sales of car seats have also increased by 12% in the last two years – partly due to the increase in two-car households, and the army of grandparent babysitters who want the convenience of having their own car seats.

In particular, additional safety demands, such as improved side impact protection and the growing popularity of Isofix seats and bases has added to the average cost of child transportation.

If you need advice on choosing a child car seat, or want to find out more about one you already have in mind, then read our car seat reviews here.

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