Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

YouTube to spend $100 million on TV shows

Plans to create online TV 'channels'

YuoTube logo

Google, owner of prolific online video website YouTube, plans to invest $100 million in online TV shows in an effort to compete with TV networks, according to the Wall Street Journal.

Recognising that TVs with online video built-in are increasingly common, sources suggest Google wants YouTube to compete with TV networks with TV shows designed specifically for online viewers. 

They’ll be split into channels, each with a specific theme and original programming to watch. According the report, Google hopes this will entice viewers to stay on the website longer than rivals. 

Despite being by far and away the largest video website on the internet, YouTube users spend an average of slightly more than two minutes on the site each time they visit. Increasing this number will help YouTube attract advertisers.

Internet TV revolution

The trend towards integrated internet TV features in televisions is rapidly developing. Which? conducted its first Internet TV test last year, but at the annual Consumer Electronics Show we witnessed numerous new developments in Internet TVs, or Smart TVs as some have started to call them.

Read about all the new TV technology in our TVs at CES 2011 report.

How to follow the latest Which? Tech news

Are you a Twitter user? Follow WhichTech on Twitter for regular tech tweets.

Prefer RSS? Don’t miss a thing with the Which? tech RSS feed

For just the main headlines in newsletter form, sign-up to our weekly Which? tech email.

Apple iPad 2 3G data plans compared – find the best 3G plan for your iPad
Best Android tablets round-up – we look at the best iPad alternatives around
Best cheap laptops for under £500 – find the best laptop deals

Back to top