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Google online music service is imminent

Announcement expected at event tomorrow

Google music logo

Google is planning to launch a new music service at an event in San Francisco tomorrow, according to reports in the Wall Street Journal.

It is expected to launch an initially limited service, similar to that of Amazon’s Cloud Player, where users can upload their own music to a ‘digital locker’ and then stream the music to compatible devices.

What Google’s service will lack, however, is an online music store of its own to partner the service with. It’s expected that Google will make no deals with music record companies for licenses to sell music, though this may come at a later date. Amazon, by contrast, sells music online via its Amazon MP3 service.

Related: How to buy the best MP3 player

Competition with Spotify and Apple

Google’s service, if launched, will go head-to-head with the likes of Spotify and Apple. Spotify, the popular music streaming service, recently announced it would start selling music in addition to its subscription model. It also added support of iPod syncing to its desktop application, though it’s yet to launch its service in the important US market.

Apple, meanwhile, already has its extremely popular iTunes music store, but is rumoured to be planning a music streaming service of its own to compete with Spotify, Amazon and Google.

Read our free in-depth guide on how to listen to free music online using Spotify.

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