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Superdrug launches loyalty card

10 points for every £1 spent at Superdrug online

Superdrug shop front

Superdrug has launched its first loyalty card this week, with an introductory offer giving shoppers 10 points for every £1 they spend at the Superdrug’s website.

The Superdrug Beautycard also gives you one point for every £1 spent in Superdrug stores. Each point is worth 1p, so collecting 100 points gives you £1 to redeem against beauty products sold at Superdrug.

The Beautycard will also give shoppers access to in-store and online promotions offering more points for certain products.

Find out how Superdrug compares against rivals Boots and the Body Shop for value for money, and overall satisfaction in our new survey of best shops to buy toiletries – part of the UK’s biggest survey of shopping satisfaction. You can also check out what Which? members think of Superdrug’s online shop.

How does Superdrug stack up against Boots?

Superdrug’s new loyalty card isn’t as generous at Boots long-standing Advantage Card when you buy in-store. The Boots Advantage Card gives you four points for every £1 spent in-store – however, the same applies online.

However, by offering 10 points for every £1 spent online until 7 June (after which, the same points are awarded as shopping in-store), you’ll currently get more of a return on points shopping online at Superdrug than its rival, although the Boots Advantage Card gives you the option to spend your points at other stores.

Which? shopping expert Sarah Dennis says: ‘Clearly if you’re a regular at Superdrug then you will be able to take advantage of earning points to pay for goods. However, just because a loyalty card is on offer, don’t stop shopping around as you may still be able to make your money work harder elsewhere, even if you don’t always get points as a reward.’

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