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Stylish new pushchair brand launches in the UK

Mima buggies to rival Bugaboo in the style stakes?

Mima Kobi

New: Mima Kobi pushchair

New kid on the pushchair block, Mima, says its Kobi and Xari pushchairs ‘push new boundaries in style and comfort’. They’ve just gone on sale in the UK, exclusively in selected John Lewis stores.

With its ‘sleek lines’ and features including a curved, extendable hood and its ‘cocoon pod’ seat that stores a carrycot inside, Mima pushchairs certainly look distinctive – with premium prices to match.

The pushchairs have been developed by Davy Kho – the same designer behind the contemporary-looking Bloom Fresco high chair. Mima pushchairs have been available elsewhere in Europe since 2010.

UPDATE 21/11/11: You can now watch our Mima Kobi video review

Mima pushchairs

Which? pushchairs expert Victoria Pearson says: ‘These distinctive-looking pushchairs will certainly turn heads – and probably appeal to style-conscious parents who are fans of trendy children’s brands brands such as Bugaboo or Bloom.

‘We like the clever carrycot-hidden-inside-the-seat-concept too; it’s a new take on an idea that has been working for the Silver Cross 3D pram system and other pramette pushchairs for a long time. For details of other pushchairs that have this feature, use the ‘Pramette’ filter in the ‘compare features and prices’ page of our pushchairs review.

‘We’ll reserve our full judgement until we get properly hands-on with a Mima – look out for our pushchair First Look findings soon. That said, we’d expect big things from these models to justify those high-end price tags.’

Mima Xari

New: Mima Xari pushchair

Mima Xari pushchair, £850

The Xari (pictured right) comes with chassis, seat and carrycot, canopy and rain cover. Extra accessories including car seat adaptors and footmuff, are sold separately. According to Mima, the Xari:

  • is small enough to fit into the boot of a Mini.
  • has a seat that unzips to reveal a carrycot inside.
  • features a reversible seat – can be forward or rearward-facing.
  • has magnetic lidded storage baskets.

Mima Kobi pushchair, £950

The Mima Kobi (pictured top) can be used as a single pushchair, or be converted to accommodate a second baby or toddler in a seat, carrycot or car seat (it’s compatible with the Maxi Cosi Cabriofix or Cybex Aton).

The package includes the chassis, seat with carrycot, canopy and raincover. Additional features – including a second seat – are sold separately. Key features include:

  • a seat unit that unzips to unveil a hidden carrycot, which can be used with a second child.
  • the ability to convert into a tandem buggy for two – mix-and-match seat and carrycot combinations.
  • a storage basket that lifts out and doubles up as a baby bag.

Both claim to be suitable for use from birth and are available with an aluminium chassis and black or red seat – or in the black and silver limited edition Cosmo finish (pictured).

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