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BMW reveals London 2012 special editions

1 Series and 3 Series get sportier styling

BMW 1 Series Performance Edition

BMW 1 Series Performance Edition gets M bodykit and alloy wheels

To celebrate its sponsorship of the London 2012 Olympic games, BMW has announced new Performance Edition versions of the 1 Series and the 3 Series.

These new BMW London 2012 Performance Editions feature sportier styling inside and out. 

Read all our BMW reviews

BMW 1 Series Performance Edition

The BMW 1 Series Performance Edition is based on the existing hatchback, but with a number of tasty upgrades.

M aerodynamic bodystyling, dark chrome 18in M alloy wheels, dark chrome exhaust tip, darkened rear lights and high-gloss ‘Shadowline’ exterior trim – which is closer to dark chrome than the usually bright silver – complete the exterior makeover.

There’s also M Sport suspension (which will make the ride a little stiffer), sports seats with blue stitching, M Sport multifunction leather steering wheel and gearknob, and floor mats with blue piping. ‘London 2012’ exterior badges add a finishing touch.

You can buy 116i, 116d and 118d three- and five-door versions, and all Performance Editions are priced at £1,500 more than the equivalent ES-specification 1 Series. Once the cost of the added equipment is taken into account, however, customers will actually see a value ‘saving’ of £1,725.

Prices start at £19,530 for the BMW 116i Performance Edition three-door.

BMW 3 Series Performance Edition

The 3 Series Performance Edition celebrates BMW’s Olympics sponsorship

Read our review of the BMW 1 Series and the new 1 Series M Coupé. 

BMW 3 Series Performance Edition

The BMW 3 Series Performance Edition gets a similar selection of enhancements to its baby brother.

Again, BMW has raided its M accessories catalogue, adding an M body kit and 18in alloy wheels. However, this time you get a regular chrome exhaust finisher.

The interior includes M multifunction leather steering wheel, sports seats and floor mats with blue piping. London 2012 exterior badges are also present and correct.

Available as a 318i and 318d, the Performance Edition is priced from £23,195. That’s £500 more than an equivalent 3 Series ES, but the additional equipment means £2,030 in added value.

Colour choices are limited to Alpine White, Titanium Silver, Bluewater and Black Sapphire. Both BMW London 2012 Performance Editions are on sale now.

Visit the BMW website for more information on Performance Editions.


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