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Tesco still cheaper despite Waitrose ‘Price Match’

Promise to match Tesco prices excludes offers

Items in the 'price promise' which were more expensive at Waitrose and Ocado

Waitrose and Ocado’s promise to match online prices with Tesco on selected items isn’t all it’s cracked up to be, Which? can reveal.

We found numerous products, listed as part of their price-match promotions, that cost more at Waitrose and Ocado than at Tesco.

On one day, a pack of 20 Persil Non Bio Capsules was £3.94 at Tesco, but £5.99 at Waitrose. 

On other days, we found that selected Pizza Express pizzas and Colgate toothpastes cost twice as much at Waitrose and Ocado than at Tesco.

Price match loophole

Waitrose and Ocado don’t check prices every day, and they base their ‘price match’ on Tesco’s standard price, not the special offer price. 

So if a product is on promotion at Tesco, for example advertised as ‘was £4, now £2’, Waitrose and Ocado price match the original price (£4), not the price it’s being sold at (£2).

Temporary promotions not included

Ocado and Waitrose say they make it clear how their prices are matched, and say that their terms and conditions reflect this. 

But you would have to check the Tesco website to see if the Waitrose or Ocado price is cheapest. 

Ocado told us: ‘We’ve been price matching since 2008, and have always made it extremely clear that the promotion is based on Tesco’s standard retail prices and not temporary offers.’

Waitrose told us: ‘We make it very clear that our brand price match doesn’t include temporary promotions. 

We have more than 1,000 promotions a month in our shops running entirely separately to the price match.’

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