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60 second guide to The Poppy Appeal 2011

The Royal British Legion aims to raise £40m

Poppy Appeal 2011

The Royal British Legion’s 2011 Poppy Appeal is supported by celebrities including Andy Murray, Helen Mirren, Lorraine Kelly, Katherine Jenkins and Gethin Jones

As this year’s Poppy Appeal aims to raise £40m to support members and ex-members of the Armed Forces and their families, we round up the best ways to donate.

Poppy Appeal 2011

The Poppy Appeal is the Royal British Legion’s major fundraising campaign. This year it is hoping to beat last year’s total of £36m.

Around 350,000 volunteers help to organise and collect for the Poppy Appeal, which distributes around 45 million poppies each year in England, Wales and Northern Ireland. Poppies are made at the Poppy Factory in Richmond, Surrey.

Fundraisers in Scotland are collecting for Poppyscotland, which raises around £2m each year to support ex-Servicemen and women and their families. The distinctive 4-leaf Scottish poppy is made at the Lady Haig Poppy Factory in Edinburgh.

How can I donate to The Poppy Appeal?

There are several ways to donate to The Poppy Appeal. While donating to a street collector is the most convenient way for many of us, using other methods could boost the amount received by the Poppy campaign as UK taxpayers can claim Gift Aid on their donation. For every £1 given, Gift Aid increases the donation by 25%, at no extra cost to you.

  • By telephone on freephone 0845 845 1945.
  • By text by texting the word Poppy to 70090.
  • Online through the Poppy Appeal website at www.poppy.org.uk. Scottish donors can donate via the Poppyscotland website.
  • By post by sending a cheque made payable to The Royal British Legion to: The Royal British Legion, RBL Village, Aylesford Kent ME20 7NX. Print off and send a Gift Aid declaration with your donation to increase its value to the Legion. If you’re based in Scotland you can send a cheque made payable to Poppyscotland to: Fundraising Department, Poppyscotland, New Haig House, Logie Green Road, Edinburgh EH7 4HR.
  • In person through thousands of street collectors. Many shops, pubs and businesses have Royal British Legion collecting boxes on their premises too.

Where does my donation go?

The Royal British Legion has committed £50 million over ten years to pay for the creation and operation of The Royal British Legion Battle Back Centre and to fund the operating costs of Personnel Recovery Centres, including four recovery centres in the UK and a facility in Germany. Money raised from The Poppy Appeal goes towards this work.

£1.4 million a week is spent delivering practical care, advice and support to serving and ex-Service people and their families. Ways the Legion helps Armed Forces families include:

  • The Legion has supported 80 bereaved Armed Forces families through inquest with free, independent legal advice and assistance for bereaved relatives through the inquest process.
  • Helping with debt write-off and benefits claims through its Benefits and Money Advice Service.
  • This year, the Legion awarded £5.6 million in grants, including £2.6 million for a 10-bed Poppy Wing for seriously injured servicemen and women.
  • Helping those in temporary crisis with groceries, clothing, furniture and property repairs.
  • Aiding Service-leavers with loans, grants and mentoring to start their own business. 

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