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12 million try to cut food costs this Christmas

Which? advice on making Christmas savings

Turkey being carved

Rising food prices mean that four in ten people will be cutting back on food this Christmas.

In a new Which? survey, we reveal how people are planning for a budget Christmas this year.

Richard Lloyd, executive director of Which?, said: ‘Rising food prices and squeezed budgets are forcing people to make significant cut backs this Christmas. 

He added: ‘Many people are planning to trade down and buy cheaper versions of their favourite products, or even to go without.’

Discount supermarkets

Results of the survey show that four in ten people plan to shop at discount supermarkets like Aldi and Lidl, while a third will cut out all ‘extras’ such as nuts and after-dinner mints.

Richard Lloyd said: ‘Discount supermarkets also rate very well in Which? tests, so savvy shoppers will find that there are bargains to be had to keep costs down this Christmas.’

One in ten people are planning to cut friends and relatives off the invite list to save money on provisions.

Budget vs brand

Although some might be reluctant to switch to budget versions of Christmas favourites, our research shows that many people are looking to downgrade to budget versions of Christmas staples like champagne, mince pies, and turkey. 

The good news for consumers, is that in Which? taste tests, many of these were rated as highly as, or higher than, branded goods.

Budget Christmas top tips

Here are our five top tips on how to save money on your Christmas food shopping:

  • Shop around – in Which? surveys, discounters like Aldi & Lidl are consistently rated very well for customer satisfaction, so are worth considering.
  • Look out for special offers – there are bargains to be had, but do check the offers – just because something’s on offer doesn’t mean it’s cheap.
  • Compare prices in store or online using websites like mysupermarket.com.
  • Try budget or standard products – often, they’re just as good as premium products and people may find they prefer them. With many premium products, you’re only paying for nicer packaging or clever marketing.  
  • Try swapping from branded to own-brand goods – Which? taste tests show they’re can be just as good and can offer significant savings.

£250 John Lewis hamper

Rising energy prices are also causing a problem for consumers this winter, with many cutting back on Christmas treats to help pay for their fuel bills. Which? has taken to the streets to get feedback on whether energy prices are affecting consumers this Christmas.

Tell us your thoughts on Christmas cutbacks, and as a thank you, we’ll enter you in a draw to win a £250 John Lewis hamper.

More on this…

  • Are you being affected by rising food prices?
  • Join the food debate over at Which? Conversation
  • Are high energy prices forcing you to cut back this Christmas?
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