We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Coronavirus Read our latest advice

Apple CEO Tim Cook ‘extremely sorry’ for poor new Maps app

Tim Cook's apology in full

Apple iPhone 5 logo

Tim Cook, CEO of Apple, today released a statement apologising for the ‘frustration’ caused by the recent release of the new Maps app, admitting it ‘fell short’ of the high standards expected from Apple.

On 19 September the new version of the Apple operating system, iOS 6 was released. 

All Apple customers who upgraded to this version and those who bought the new iPhone 5 found that the popular Google Maps app had been replaced with Apple’s own version, which received a lot of criticism.

The Apple version of Maps was reported to be far less accurate, containing lots of out of date entries and anomalies not previously seen on Google Maps. This step backwards caused widespread frustration among Apple fans.

Share your views on Apple’s apology on Which? Conversation

Tim Cook’s apology in full

To our customers,

At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.

We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.

There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.

While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.

Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.

Tim Cook
Apple’s CEO

iOS 6 Maps alternatives

For those dissatisfied with the current version of Apple Maps we recommend you download an alternative map application, such as the ones listed by Cook above. Or alternatively use Google Maps by visiting the Google website from your device.

More on this…

Back to top
Back to top