Which? uses cookies to improve our sites and by continuing you agree to our cookies policy

Which? reveals best time to buy bargain electronics

Tips on how and when to bag a bargain in the sales

Apple iPad Mini

The January sales are the perfect time to buy TVs, while it’s best to wait until later in the year to buy bargain laptops and tablets – according to Which? research. 

We’ve found that the New Year sales can offer great deals on electronic items, particularly televisions, because TV manufacturers launch new ranges in January so you could snap up a great deal on an older model. Read our TV reviews so you can find out the best models.

However, for cameras and tablets, we’ve found that it’s best to wait until the spring when stores drop their prices as new stock arrives.  For laptops, the best time to bag a bargain is in May or June when the latest models come out.

Top tips for the January sales

The Which? Squeezometer recently found that more than 10 million households are feeling the pinch, so it’s likely that many of us will be hunting for bargains in the sales. 

Which? executive director, Richard Lloyd, said: ‘With household budgets squeezed, many people will be looking for bargains in the sales, so our advice is to do some research before you go to the shops to check the best prices.

‘It might also be worth waiting until later in the year for a better deal on electrical items when new models come out and the old ranges are reduced in price.’

Here are a few of our top dos and don’ts to consider before hitting the shops:


Check prices online: In a recent Which? survey, seven out of 10 people said that they shopped online for cheaper prices and greater choice.

Ask about extra charges: A price might not include delivery of a product or installation, so it’s worth finding out how much the extras will cost. However, if you don’t mind haggling, you may even be able to get the extras for free.

Compare prices: Use online tools, or download an app if you have a smartphone or tablet, to help you find the cheapest price.


Be pressured into buying a product you don’t need: Do your research beforehand so you have a clear idea of what you want and your budget. Don’t be afraid to walk away if the price isn’t right for you.

Buy straight away: If you’re willing to wait instead of buying products as soon as they’re released, you could save money as chances are that their prices will drop.

Be blinded by savings: Discounts on some products may be based on the original retail recommended price, even if they’ve never been sold at this price.

More on this…

  • Find out about your rights when buying in sales
  • Share the best deals you’ve found in our discussion of January sales bargains
  • Get gift ideas and advice from the Which? Christmas guide
Back to top