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Supermarkets restrict sales of baby milk

Parents limited to two packs of baby formula each

baby with bottle

Supermarkets in the UK, such as Tesco, are rationing sales of Aptamil, Cow & Gate, SMA and Hipp Organic baby milk powder.

Most supermarkets are now introducing a limit of two packs per customer in a bid to stop some people from bulk buying for commercial purposes, for unofficial export. 

The increase in demand is believed to be fuelled by unofficial exports to China, as parents want Western brands.

For advice about feeding your baby you can visit the Which? guide to buying baby feeding products.

Baby milk manufacturers respond to the shortage

Danone, maker of Aptamil and Cow & Gate, said to Which? that it is increasing production and monitoring demand.

It added: ‘We would like to apologise to parents for any inconvenience caused by this limit. We know that most parents only buy one pack at a time so we hope that the impact of this limit on UK parents will be minimal.’

We also spoke to SMA and Hipp Organic. They both told us that they haven’t asked retailers to restrict sales as they haven’t experienced problems with bulk buying and don’t anticipate any shortages. Both apologise for the inconvenience and are contacting supermarkets to confirm this.

Buying baby milk

If you are unable to find your baby’s usual milk, try another local store or re-visit the store on another occasion. 

Alternatively, you can call Aptamil on 0800 996 1000, Cow & Gate on 0800 977 4000, SMA on 0800 081 8180 and Hipp Organic on 0845 050 1351.

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