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Apple Store tops Which? high street shops poll

100 shops rated in UK's largest shopping survey

The winners and losers in the Which? high street shops poll

The Apple Store has topped the annual Which? high street shops survey for the first time, pushing last year’s winner, Lush, into second place.

In the survey of 11,000 shoppers, consumers praised the Apple Store’s ‘great atmosphere and products’ and ‘excellent’ and ‘knowledgeable’ staff.

The Disney Store, Richer Sounds and Bon Marché were also highly rated. While John Lewis has slipped out of the top five for the first time in our survey, it still tops five out of eight individual categories – including best department store.

At the other end of the table, WH Smith was once again one of the lowest-rated shops for 2013. This year it’s joined by a newcomer to the high street, mobile phone shop EE. 

To see the complete table of the top 100 shops, check out our full high street shops survey results page.

Shoppers spend more on the high street

Our research shows that more than half of shoppers buy more online now than a year ago, but they still visit high street shops more often than shopping centres, retail parks or shopping websites, and over a third still spend more on the high street. 

Shoppers tell us they like to visit shops so they can see and touch the products available, while they buy online because it’s cheaper. This may explain how the Apple Store and Lush get it so right on the high street – they both sell distinctive products that are hard to get elsewhere at lower prices, and present them attractively in store in unique ways. 


Best high street shops

Over 11,000 shoppers took part in our annual survey, which ranks 100 of the UK’s most popular shops, making it the biggest survey of its kind.

To create ratings for each shop, we asked respondents how satisfied they were with the shop when they last made a purchase, and how likely they were to recommend it to a friend.

The survey also rates the best shops in categories such as clothes, electricals and baby equipment. Each shop is rated on price, range, product quality, service, store environment and after sales and returns.

Click on the links below to find out which are the best and worst shops in each category:

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