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Which? launches essential online hub for parents

Advice on preparing for parenthood and beyond

Happy baby

Which? has created an online advice hub where parents-to-be can access all the information they need to prepare for their baby’s arrival and the parenting journey beyond.

All the planning involved when you’re having a baby can be overwhelming. Apart from thinking about what to pack for your baby’s birth and how things will go on the actual day, you’ll want to plan ahead for what you will need after your little one has arrived. 

Our hub – Having a baby: what do I need to know? – gathers together the essential information new parents need in an easily accessible way, including on child car seats and pushchairs, and answers key questions around starting and raising a family.

During pregnancy

Before your baby arrives, the number of things you need to buy can be daunting. The ‘During pregnancy’ section of our hub gives you advice on making the biggest and most important purchases, such as how to choose a child car seat and decide which is the best type of pushchair for you. We’ve also got a guide on the essential baby products you need – and the ones you don’t, so you don’t end up wasting money.

Advice for new parents

There are plenty more important decisions to make once your baby has arrived. Our section for after your baby’s born focuses on helping you make decisions such as whether to buy a breast pump and which baby monitor to buy to help you feel at ease during your baby’s sleep times.

Family finances

Being a parent also means thinking about planning for extra costs, such as childcare and saving for your child’s future. Our ‘Planning for your family’ section rounds up need-to-know information on childcare vouchers, tax breaks on childcare costs and how Junior Isas can help you save for your child.

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