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Budget hotel chain Travelodge criticised by ASA

Central London room claims found to be misleading


A spring promotion offering rooms in Travelodge hotels in central London for just £39 has been criticised by the Advertising Standards Authority for misleading consumers.

A complaint from a customer, who had been unable to book a room at that price, was upheld by the ASA after an investigation found that the offer breached its advertising code.

Misleading offers aren’t the only reason customers have been unhappy with Travelodge. You can see customers’ other concerns about Travelodge, as well as results for hotel chains that did well, in the results of our UK hotel chains survey

Travelodge hotel prices

Travelodge claimed over 30,000 rooms were available at its central London hotels at £39 during the promotion, but the ASA found that availability had not been spread evenly across the offer period and the locations included in it.

Of the 79 nights for which the offer had run, there was no availability at any hotel for 17 nights, and availability was significantly restricted for a further 22 nights. Almost two-thirds of availability was concentrated on 15 Sundays, and Bank Holiday Mondays, that fell during the offer period.

Travelodge special offers

The ASA accepted that Travelodge had suggested availability might be limited, but it found that consumers did not have a reasonable chance of being able to take advantage of the offer.

The ASA said: ‘we concluded that the claim had not been substantiated and was misleading’.

It told Travelodge to demonstrate in future that rooms were available in sufficient quantities at the promotional price and ensure that its offers stated any significant limitations and qualifications.

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