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Best and worst baby and child websites revealed

Survey shows most and least popular baby etailers


Our latest survey of more than 14,000 shoppers has revealed the best and worst websites for buying baby and child products.

We’ve taken Which? members’ votes in our 2013 online shopping survey and ranked those sites that sell baby and child products. Included are major names such as JohnLewis.com, Amazon.co.uk and Tesco.com along with more specialist websites such as Kiddicare.com and the Early Learning Centre’s ELC.co.uk.

Online baby and child shops rated

In our survey we asked people to rate internet sellers for usability, product stock, delivery and pricing when buying items such as pushchairs, toys and child car seats.

The online baby products shops rated by Which? members are (in alphabetical order):

  • Amazon.co.uk
  • Amazon Marketplace
  • Early Learning Centre (ELC.co.uk)
  • JohnLewis.com
  • Kiddicare.com
  • Tesco.com and Direct.Tesco.com
  • ToysRUs.co.uk

You can see how each shop did – and which came top – by viewing our full guide to the .

Worst website for baby and child products

The survey found that ToysRUs.co.uk is the worst online shop for buying baby and child products from, with the site only earning a 62% customer score.

One respondent told us: ‘It’s difficult to get what I want as most things are out of stock.’

Others complained about the Toys R Us click and collect system, with one person saying, ‘It took ages to collect [my order] at the store and I had to queue three times – once to get a ticket, once to pay and once to collect the item.’

Best website for baby and child products

The most popular online shop for buying baby and child items scored an impressive 89% in our survey, with one respondent praising its ‘excellent choice and prompt service’.

Others rated the winning site’s easy navigability and straightforward ordering process. 

More on this…

  • Use our unique Birth Choice tool to help decide where you’d like to give birth
  • Trying to choose a buggy? Check out our pushchair reviews
  • Keep your child safe – read our car seat reviews
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