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Homebase rapped by ASA for energy saving claims

Adverts watchdog upholds LED light bulbs complaint

LED light bulb with incandescent bulbs

LED light bulbs use up to 90% less energy than incandescent bulbs

A Homebase advertisement for LED light bulbs has been found to be misleading by the Advertising Standards Authority (ASA). 

The advert claimed that the average household could save up to £146 on its lighting energy bills by swapping to LED bulbs. However, the ASA said that this claim was misleading as its advertisement did not make clear how this saving was calculated.

If you’re looking to buy an energy saving light bulb, check out the Which? light bulb reviews.

Homebase advert banned

Homebase’s advert stated that the energy saving claims were based on ‘replacing 25 standard bulbs with LED bulbs and using for an average of 2.7hrs per day for a year’, but the ASA found that Homebase did not make the definition of a ‘standard bulb’ clear.

Homebase will not be able to run this advert again in its current form, and the ASA has told Homebase to ensure that future adverts contain enough information to back up any claims.

LED light bulbs use less energy

If you are looking to save money on your energy bills, LED lighting can make a difference. LED light bulbs use around 80% less energy than incandescent bulbs and can last for years.

LED light bulbs are often a lot more expensive, however, so you’ll need to spend more up front to make energy bill savings over time. LED bulbs can cost as much as £40 each, but we have found Best Buy bulbs for much less than that.

Testing LED bulbs

We test LED light bulbs to help you find the products that will last the longest and shine the brightest, and we’ve tested LED bulbs from lots of brands including Philips, GE, TCP and Osram.

Which? members can log in to see our LED light bulb ratings. If you’re not yet a member, you can take a one-month trial to Which? for instant access to all of our results.

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