You might suspect Easter eggs are a more expensive way of buying chocolate. But did you know that you could be paying up to 73% more?
Gram for gram, we compared three Easter eggs from some of the biggest chocolate brands with the cost of similar bars – all bought from the same supermarket.
You may be surprised by our results, which revealed mark-ups of up to 73%.
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Shelling out more on Easter eggs?
In our snapshot assessment, we looked at three eggs which were all being sold for £8 at the supermarket we visited:
- Cadbury Dairy Milk egg with three bars (331g) – gram for gram 73% more expensive than a regular Dairy Milk bar
- Galaxy egg with four bars (368g) – gram for gram 45% more expensive than a regular Galaxy bar
- Lindt: Lindor egg with mini eggs (215g) – gram for gram 68% more expensive than a regular Lindor bar
Of course, waking up on Easter Day to a simple bar of chocolate – without all the packaging and moulding – is far less fun than unwrapping an egg.
But if it’s just the chocolate you’re after, you will get more for your cash by opting for a straightforward bar.
If you’re a foodie, make sure you check out our food and drink taste test winners.
Make your own Easter egg
So with such large mark-ups, it could be worth thinking twice about shelling out for an egg.
And with egg moulds costing about £4 it might even be worth making your own – the mould would pay for itself once you had made two eggs.
If you’re keen on baking, make sure you check out our stand mixer reviews.