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Ditch ‘superfoods’ and save up to £439 a year

Save money with cheap superfood alternatives


How much could you save by ditching superfoods? 

You can save hundreds of pounds by swapping pricey superfoods for cheaper alternatives, without missing out on key nutrients.  

Salmon is regularly praised for the long-chain polyunsaturated fatty acids it contains, but salmon is pretty pricey. Meanwhile sardines contain the same fatty acids and are significantly cheaper – a 140g portion of fresh sardines is £2.10 cheaper than fresh salmon.

Over the course of a year swapping two servings of salmon to sardines a week could lead to an annual saving of £268. Swapping out other superfoods such as goji berries and wheatgrass for spinach and broccoli can also lead to considerable savings. 

This month as well as looking at superfood alternatives, Which? has analysed a range of so-called ‘hero’ foods to see if they really are as good as you might think. Which? members can read the full article in this month’s magazine. Not a member? Sign up for a £1 trial to gain full access to our reviews and magazine articles.

Superfood or super-marketing?

Many believe that superfoods contain more nutrients and antioxidants than other foods and some suggest they have medicinal properties. In actual fact the term ‘superfood’ is one that was made up by marketing people, not nutrition experts.

There’s no doubt that eating well can reduce the risk of illness but there’s no evidence that superfoods help any more than following a healthy, balanced diet. And eating a superfood will not compensate for an otherwise unhealthy diet.

Superfood swaps

Sometimes so-called superfoods are already part of our daily diets, as in the case of oats and broccoli. But others such as goji berries, wheatgrass and spirulina can be expensive and unnecessary additions.

And in some cases such as coconut oil, swapping to a cooking oil lower in saturated fat – for example sunflower or rapeseed – offers nutritional benefits as well as financial savings.

Which? editor Richard Headland said: ‘You don’t need to break the bank to eat healthily, we’ve found you can swap so-called superfoods for cheaper alternatives and save a packet.’

Read our full article ‘Are ‘hero’ foods a shortcut to health?’ to discover the truth behind food claims and read proven advice that really will help you stay healthy. 

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