Websites that resell tickets for live events must now be honest on prices, charges and the location of seats.
The new rules, introduced today by The Competition & Markets Authority, aim to stop consumers paying inflated prices for seats at sporting events, concerts and shows.
Previously, it was difficult to trace your ticket seller if the tickets you received were not what you ordered or worse, were fake.
And, you had fewer rights if you brought tickets from a private or secondary ticket seller.
The new rules should mean consumers will have a clearer idea of who they’re buying from and where to go if something goes wrong.
Which? executive director Richard Lloyd welcomed the move: ‘Consumers often feel ripped off by secondary ticketing agents so it’s good to see the CMA increasing transparency, reminding businesses of the law and requiring clearer information at the point of sale.’
New secondary ticket market rules
Secondary ticketing sites, like Stubhub, Viagogo, Seatwave and Get Me In will now have to state the face value of tickets being resold, often for a much higher price.
The CMA has also ordered them to make it clear if there are any problems with sight-lines and if seats listed together are actually next to each other.
Importantly, these secondary ticket websites will also have to carry an email address for buyers in case problems arise with the tickets.
The CMA has also warned that prosecutions and fines could follow if the rules aren’t followed.
A secondary market to benefit fans
CMA Senior director Nisha Arora said: ‘A well-functioning market benefits fans by helping them get tickets for events they want to see and when they can no longer make use of their tickets.
‘We want this rapidly evolving sector to continue to improve across the board so that fans can buy with more confidence.’
The CMA also advised buyers to check carefully before they buy and only use platforms which give them the information they need.
- Find out more about our win convincing the ticketing industry to display fees upfront
- Don’t be fooled by fake ticket sellers – learn how to tell if a ticket seller is official
- Make sure you know what to do if the tickets you receive are not what you ordered