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Which? Awards 2016: best businesses unveiled

10th annual Which? Awards shortlist announced

Which awards 2016

The best brands from a host of sectors, including supermarkets, banks, retailers and broadband providers, have been announced today for our 2016 Which? Awards.

This year’s ‘battle of the brands’ heats up as Which? announces the shortlist for its 10th annual Which? Awards. The Which? Awards publicly recognise and reward the very best brands that consistently get it right for UK consumers.

Some of the biggest brands are vying for the coveted accolades of Which? Supermarket of the Year, Which? Computing & Mobile Brand of the Year and Which? Retailer of the Year, among others.

The winners of this year’s awards will be announced at a ceremony held on 25 May, where their achievements of putting their customers at the heart of their business will be celebrated.

To mark the 10th anniversary of the Which? Awards, a special Which? 10th Anniversary Award will recognise an individual or company that has made a significant and positive change on behalf of consumers. This shortlist – as well as the Which? Banking Brand 2016 Award shortlist – will be announced separately.  

The Which? Awards 2016 shortlist

Which? Insurance Provider 2016: John Lewis Financial Services; M&S Bank; NFU Mutual; Rias
Which? Supermarket of the year 2016: Aldi; Iceland; Marks & Spencer; Ocado; Waitrose
Which? Computing & Mobile Brand 2016: Apple; Google; Samsung
Which? Sound & Vision Brand 2016: Canon; Panasonic; Samsung; Sony
Which? Home Appliance Brand 2016: John Lewis; Miele; New World; Samsung; Sebo
Which? Telecom Services Provider 2016: Giffgaff; Utility Warehouse; Zen Internet
Which? Retailer of the Year 2016: AO.com; John Lewis; Liz Earle; Toolstation
Which? Travel Brand of the Year 2016: Norwegian; Premier Inn; Singapore Airlines; Trailfinders; Voyage Jules Verne
Which? Trusted Trader of the Year 2016: 2 RED Ltd; Day and Knight Ltd; Electricians in Reading Ltd; Hillis Security Systems Ltd
Which? Banking Brand of the Year 2016: First Direct; M&S Bank; Nationwide Building Society
Which? Awards 10th Anniversary Award: First Direct; NFU Mutual; Samsung; Panasonic

The Which? Awards are unlike others, because they are completely independent. A company can’t nominate itself, as the shortlist is chosen by our experts based on research, testing, Which? endorsements (such as Best Buy and Recommended Provider status), and feedback from Which? members and the general public, throughout the year.

Peter Vicary-Smith, Which? group chief executive said: ‘The Which? Awards celebrate brands that succeed because they put consumers at the heart of their business.

‘For our 10th Which? Awards, we are looking to reward businesses that deliver excellent products and services, and those that seek to change things and innovate to consistently deliver more for their customers.’

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