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10 supermarket money-saving tips

Check out our tips to save money at the checkout

Cheap supermarket

Asda shocked shoppers and keen ‘womblers’ last week when it announced it was scrapping its Price Guarantee. So what other ways are there to save on your supermarket shop?

The Asda Price Guarantee (APG) launched in 2010 and promised customers that their shopping would be 10% cheaper than rival supermarkets or they would get the difference back, in the form of a voucher to use on their next trip.

But after eight years, the supermarket has decided to close the scheme to focus on providing everyday low prices.

Asda says just 1% of shoppers use the scheme but so-called ‘womblers’, who pick up discarded supermarket receipts that have the price match guarantee to make savings, are mourning the death of the scheme.

The last day to use the APG will be 3 October, and customers will be able to redeem their vouchers for up to 28 days from this date.

Here we take a look at more ways you can ensure you are getting a good deal and save on your supermarket shopping.

1. Compare prices

To get the best value on your supermarket shop, consider doing your online shopping through mySupermarket.

This website compares the price of your shopping basket across 15 retailers – including Tesco, Asda, Iceland, Waitrose, Sainsbury’s and Morrisons, as well as M&S, Aldi, Lidl, Amazon Pantry and Amazon Fresh – to find out where it’s cheapest.

The site allows you to switch to the cheapest store when you’re done with your basket without having to re-add all your items again.


2. Buy in bulk

Supermarkets will advertise special offers prominently online and in-store, and it’s worth taking a look at what’s available.

Buying non-perishable items, such as toilet paper and washing powder, in bulk could help you save if you have enough space to stash the extra stuff.

Most supermarkets offer bulk buys, and Amazon Pantry offers bigger packs on a range of non-perishable items to Amazon Prime members.

If you own or manage your own business, it’s worth signing up with a wholesale retailer or membership club such as Costco or Makro to get these items at a discount.

Just make sure you pay attention to the price per unit to compare offers and determine the best deal for you.

3. Beat supermarket tricks

Supermarkets have loads of ways to encourage us to spend more, such as having big displays that stop you in your tracks, to putting everyday essentials at the back of the store to make you walk past every shelf.

Knowing your local supermarket’s layout can help you avoid these tricks, and keeping a shopping list with you can ensure you don’t get distracted by special offers on things you had no intention of buying.

4. Earn cashback

Quidco’s ClickSnap, TopCashback’s Snap & Save and Checkoutsmart offer cashback savings on selected items you pick up at the supermarket.

The cashback offers are available at major supermarkets such as Sainsbury’s, Waitrose, Tesco, Asda and Morrisons, as well as smaller retailers like Budgens, Co-op, McColl’s and One Stop

You just need to select an offer, shop in store, snap a picture of your receipt and upload it to get cashback paid into your account. The video below explains how Checoutsmart works.

5. Get the loyalty card

Most of the major supermarkets are part of a loyalty scheme that offers points and/or exclusive rewards and discounts when you spend and swipe your card.

Tesco Clubcard and Sainsbury’s Nectar scheme are well known, but it’s worth exploring what other supermarkets are offering.

Iceland, for example, offers the Iceland Bonus Card, which offers free home delivery with purchases over £25 and exclusive bonuses and offers.

If you tend to forget the loyalty card when you go shopping, it might be worth getting a fob to attach to your keys or a mobile wallet that stores all your loyalty cards in one place like Stocard.

6. Swap branded goods

Swapping some branded goods for non-branded alternatives is an easy way to make significant savings on your shopping.

It’s worth looking out for the cheaper alternatives offered by a supermarket. Tesco, for example, has the Everyday Value and Basic range that offer cheaper deals on a variety of household essentials.

7. Cut down on waste

Planning your meals and ensuring you buy food with a long shelf life can also help you save by avoiding waste.

Check what you can freeze so that you don’t have to throw things away. Buying frozen may also be more cost-effective for fresh items that tend to go off quickly like fruit and vegetables.

8. Shop at the end of the day

Supermarkets tend to mark down perishables at the end of the day, and there are often significant savings to be had.

Just make sure you buy what you know you’ll use or can freeze before they go off.

9. Save on delivery

If you prefer to shop online, make sure you save on supermarket delivery costs.

Pay attention to the minimum order amount to qualify for free or cheaper delivery, which tends to be around the £40 mark.

Also look out for the cheapest delivery slots, which are usually Monday to Thursday. It might be worth considering using click and collect services, which can be cheaper or free.

Tesco, Sainsbury’s, Ocado and Morrisons all also offer a delivery pass that could save you money in the long run if you are a regular shopper and want to ensure you get a slot especially at busy times, such as Christmas and Easter.

10. Consider a supermarket credit card

Supermarkets now offer a range of credit cards that offer perks to customers who use them in-store, online and at their fuel forecourts.

Asda Money offers two credit cards, paying cashback on Asda shopping and Asda fuel.

Tesco Bank offers a range of 0% purchase, 0% balance transfer and low rate credit cards that allow you to earn a higher rate of Clubcard points.

Sainsbury’s Bank also has a range of 0% purchase and 0% balance transfer credit cards that offer a big boost to Nectar points.

John Lewis Financial Services offers a credit card that allows you to earn points when you shop at John Lewis or Waitrose, which are converted into vouchers twice a year.

You can compare supermarket reward credit cards using Which? Money Compare.

Which? Limited is an Introducer Appointed Representative of Which? Financial Services Limited, which is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited.

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