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The five most exciting camera launches at Photokina 2018

Fujifilm instant snapper and 'the ultimate snapshot camera' unveiled at this year's photography show

As Photokina 2018 draws to a close, we’re taking a look at some of the headline announcements from big-name brands including Fujifilm, Panasonic and Ricoh.

This year’s event was packed with new arrivals of all shapes and sizes, from Panasonic’s latest mirrorless shooter to the retro-inspired instax instant camera.

Keep scrolling for more details on the cameras launching in the coming months.

Digital camera reviews – expert impartial reviews to help you choose the right camera

Photokina 2018: key announcements

Panasonic S1 and S1R

  • Release date: Early 2019
  • Price: TBC

Panasonic has two new mirrorless cameras on the way in the form of the Panasonic S1 and S1R. The headlining feature of both models is the ability to film 4K video at 60fps, which is a first for full-frame mirrorless cameras.

These latest additions to Panasonic’s camera range feature Dual I.S. image stabilisation, which should prove useful in situations where using a tripod isn’t an option. Panasonic has also confirmed a partnership with German camera manufacturer Leica, which will see the S1 and S1R adopt Leica’s existing L-mount series. The L-Mount is a bayonet mount used by cameras that support an interchangeable lens system.

Mysterious: Pricing for the S1 and S1R is still unknown

So what separates the S1R from the S1? While the S1 will go on sale next year with a 24Mp sensor, the S1R will take things up a notch with a 47Mp alternative. In terms of shared features, both cameras have dual card slots, tilting high-resolution electronic viewfinders and weather and dust protection.

In a press release, Panasonic has announced that a selection of S Series compatible lenses are on the way. That full list will include a 50mm/F1.4 prime lens, 24-105mm standard zoom lens and 70-200mm telephoto zoom lens.

Fujifilm instax Square SQ20 prints on the move

  • Release date: October 20, 2018
  • Price: £179.99

If the idea of taking pictures and printing them on the spot appeals, Fujifilm’s new hybrid instant camera with 4x digital zoom might catch your eye. The unique camera is due for release in October, offering up a ‘Motion Mode’ that lets you capture a 15 second video and pick the best still image in that time frame.

Shooting at speed: instax says its new camera makes capturing moving subjects a breeze

Also on the feature list is ‘Time Shift Collage’ – with it, you can capture four images in quick succession with a single quick press of the shutter button. The idea here is that you can create unique time lapses that tell a better story than a single photo would.

Elsewhere, selfie fans can make use of the built-in mirror, found on the side of the lens, to help you frame shots perfectly. You can play around with filters in post before printing out your shots. The instax Square SQ20 takes around 12 seconds to print your snaps.

While we haven’t tested this new Fujifilm instax in our lab, we have had our hands on a selection of portable photo printers. Uncover the best options for fast and fun photo printing with our expert guide – HP Sprocket vs other portable photo printers.

Ricoh GR III high-end digital compact camera

  • Release date: Early 2019
  • Price: TBC

This digital compact camera from Ricoh is still in development and due an early 2019 release, but there’s plenty to get excited about before then.

Dubbed the ‘ultimate snapshot camera’, the Ricoh GR III camera will build on the older GR II with an improved 24Mp APS-C sensor and image stabilisation. If you’re planning on filming with Ricoh’s newest model, you’ll be able to shoot 1080p video.

Bold claims: Ricoh says it has built the ‘ultimate snapshot camera’

The Ricoh GR III will come with built-in wi-fi and also features a touchscreen LCD display. Hybrid autofocus is on-board.

To see how this camera’s predecessor scored in the Which? test lab, see our Ricoh GR II review.

The 51.4Mp GFX 50R

  • Release date: November 2018
  • Price: £3,999 (body only)

Hoping to grab the attention of photographers shopping for a compact medium format camera, Fujifilm has shown off the GFX 50R at Photokina 2018.

The Japanese photography giant claims that the newest GFX model is the ideal tool for snapshots, documentary photographs and portraits, rocking a 51.4Mp sensor.

GFX family: The 50R (above) follows in the footsteps of the 50S.

A weather-sealed body (‘sealed in 64 different places’) means the GFX 50R should cope well against the elements, making it well-suited to animal photographers battling the outdoors.

Fujifilm has confirmed that the GFX 50R is the first camera in the GFX range to ship with Bluetooth, which means it’s compatible with the Fujifilm Camera Remote smartphone app. Pairing the camera with the app means you can quickly send images from the camera to your mobile, without having to plug anything into a computer.

Unsurprisingly, a specs sheet like this doesn’t come cheap – the GFX 50R (body only) will set you back £3,999. Take a look at some cheaper Which?-tested options with our Fujifilm camera reviews.

Leica Fotos mobile app

  • Release date: TBC (app currently in beta)
  • Price: Free

While other camera brands unveil new models at Photokina 2018, Leica has lifted the lid on a handy new tool for existing Leica camera owners. In an effort to improve the experience around managing your best photos, Leica is launching its Fotos app for iOS and Android smartphones.

With Fotos, you can transfer raw photos from your Leica camera to your phone while you’re on the move. If you need to take a literal step back from your camera, you can also use the new app as a remote control.

Remote: FOTOS lets you control your camera from a distance

The pairing process seems to be fairly straightforward – you scan a QR code displayed on a compatible Leica camera with your smartphone. Once that’s sorted, you can view the live view of the camera and tweak settings such as aperture, shutter speed and ISO.

Digital cameras in the Which? test lab

Whatever type of camera you’re shopping for, our range of expert reviews can help you find the perfect model for you.

For every camera that passes through the Which? test lab, we pay close attention to the features that matter the most – picture quality, video quality, ease of use and more. To date, we’ve tested hundreds of cameras from big-name brands, covering compact cameras, bridge cameras, DSLRs and action cams.

To see which cameras have soared through our rigorous tests, head over to our digital camera reviews hub.

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