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Six tactics to get the best deal on Amazon Prime Day 2019

Avoid the hype and follow our top tips to grab a bargain

It’s Amazon Prime Day this Monday 15 July. With thousands of products included, how can you get the best deal from the Prime sale this year? 

The sales frenzy that is Amazon Prime Day kicks off from midnight on Sunday, running all day on Monday 15 and Tuesday 16 July. New deals will be drip fed on to the site throughout the two days, and keen shoppers will be keeping an eye out for the very best bargains.

If you’re on the lookout for a deal, then preparation is key. Follow our top tips to shopping on Amazon Prime Day 2019 to ensure you bag a bargain and don’t get duped by a dud.


We’ve trawled through hundreds of Amazon Prime deals to find out which ones offer the best value – take a look Which? test lab’s verdict on the best deals as well as products to avoid.


1. Become an Amazon Prime member

To benefit from Amazon Prime Day deals on 15 and 16 July, you must be an  Amazon Prime member. It costs £7.99 per month, or £79 for a yearly membership.

New members get a 30-day free trial, which you might consider worth it to bag a bargain – just don’t forget to cancel before the 30 days is up if you don’t want to continue.

As well as access to Amazon Prime Day deals and other sales, you get inclusive one-day delivery on a range of products for as long as you’re a member. Amazon also includes other services in a Prime membership, such as Prime Video, and Prime Music.

2. But don’t sign up accidentally

Be wary, though – we’ve found that many Amazon customers have accidentally signed up to a Prime subscription, in many cases as a result of misunderstandings or confusion over the sign-up process.

One area of likely confusion is that one of Amazon’s most prominent delivery options when you check out is speedy delivery with Amazon Prime. If you select this option, and don’t spot the subsequent warning signs, you’ll be automatically subscribed to Amazon Prime on a monthly basis.

And, as we highlight in tactic five (below), just because something is on offer on Amazon Prime Day doesn’t necessarily mean it’s the best product for your needs – or even the best price you’ll be able to get it for. So if you’re considering signing up to Amazon Prime specially for Prime day, do your research first.

3. Add the products you want to your wishlist

Amazon lets you set up a wishlist for all the things you want to buy. Having everything in a list makes it easy to find them on the day. This can be particularly important as products often sell out quickly, so it’s easy to miss out on the best deals.

Rather than trawling through every product on sale, you can view your list to see whether anything you have your eye on is on offer. Even if it’s not on sale on Prime Day, you can still check in throughout the year to see if the price drops.

4. Set up price alerts

There are useful web tools that let you check how much a product has previously been sold for, as well as alerting you to price changes on the day. Sites such as Camelcamelcamel let you create custom alerts for as many products as you’d like.

Amazon Prime Day deals are drip fed over the two days rather than all appearing at once. Setting an alert for each of the items in your wishlist means you can get on with your day without frantically refreshing the sales page.

5. Don’t get caught up in deals

We’ve uncovered thousands of ‘fake’ customer reviews on popular tech categories on Amazon, and exposed the tricks sellers are using to post fake reviews on Amazon. We’ve also found hundreds of ‘unknown’ brands littering Amazon search results, some with suspicious looking customer feedback.

And just because Amazon Prime Day is touted as the day to grab a bargain, it doesn’t mean you won’t find the products cheaper another time.

When we tracked Black Friday prices, we found that 87% of prices weren’t the cheapest of the year and that you could grab a better bargain if you were willing to wait. Of the products we tracked, 46% were cheaper on at least one day in the six months following Black Friday.

All this means that, while temptation is high on Amazon Prime Day, you should take the time to do your research. We know that time is precious on sale days, particularly when products sell out, but rather than giving in to the pressure:

  • Take a minute to consider whether you’ve heard of the brand you’re buying from.
  • If you have time, have a quick look around to see how much it costs elsewhere.
  • Check out the price of the products in your list ahead of the 15 and 16 July so you can see how much you’re saving compared with pre-sale prices.
  • Make sure you look at the discount you’re actually getting, rather than focusing on attention grabbing prices.

You can also prepare yourself by checking out our top sales shopping tips.

6. Get the Amazon app

Given the time pressures on Prime Day, installing the Amazon app can make life easier and let you keep an eye on deals while on the go. The app has a ‘Today’s Deals’ section, which will show you what’s on offer and show upcoming deals – potentially giving you a head start before the day.


Tech gadgets often grab the headlines on Amazon Prime Day, but you may be able to get some good deals on home appliances, too, such as Dyson cordless vacuum cleaners.


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