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Lupe Pure cordless: can this £699 ‘sustainable’ vacuum cleaner rival Dyson?

Lupe claims its pricey cordless vacuum is built to last while also cleaning brilliantly – we've tried it out to bring you our first impressions

Lupe Pure cordless: can this £699 ‘sustainable’ vacuum cleaner rival Dyson?

Lupe has finally launched its Pure cordless vacuum, the Dyson challenger that’s been six years in the making.

The brand describes it as the ‘world’s best performing cordless vacuum’, which is quite the statement.

At £699, it’s also one of the world’s most expensive, so you’ll want to be sure it lives up to its price tag.

Lupe has shunned the popular stick-style cordless vacuum design favoured by rivals, instead opting for a design more similar to a traditional upright vacuum – although you can lift off a smaller cleaning unit to tackle handheld cleaning jobs.

The brand says its cordless vacuum is designed to last, and is therefore a more sustainable choice. It’s available to buy via the Lupe online store.

We’ve taken it for a spin around a real home to bring you our first impressions, ahead of our full independent lab tests. Head to the Lupe Pure cordless vacuum first look review to see what we made of it.


Lupe Pure cordless – sustainability and cleaning credentials

Lup emphasises the Pure cordless’s cleaning power and sustainability credentials.

Patented technology, including a ‘suction intensifier’ is behind the claims to have market-leading ‘useful suction’ on any surface and type of dust or debris.

The floorhead is designed to sit flush with the floor and minimise air gaps. Two counter-rotating brushes – a traditional bristle brush and a soft foam roller – draw in dust and debris.

Shark and Dyson both have similar floorhead designs with counter-rotating brushes, although theirs have fluffy roller brushes.

Designed to last

Lupe’s core values are products that have ‘best in class performance with a long service and life cycle’. This is where the sustainability aspect comes in.

The brand says its Pure cordless is built with robustness in mind, and that key components such as the lithium-ion battery are replaceable, so it shouldn’t end up in landfill in a few years time. On its website, the brand also makes a commitment to fair wages and eco-friendly factory production.

This is certainly a plus point, as we’ve found you can’t always replace the battery in cordless vacuums. Lithium-ion batteries have a finite lifetime, so this limits the overall lifetime of the vacuum cleaner, which is why we don’t recommend any models with non-replaceable batteries.

However, it’s worth noting the warranty is only for two years, on par with rival brands.


Best cordless vacuums for 2020 – see all our top picks, based on our independent tests


Lupe Pure cordless vs rivals

The Lupe Pure is competing at the top end of the cordless vacuum market, with brands such as Dyson, Miele and Samsung, which also offer models at around this price .

These models aim to replace your main vacuum cleaner, rather than being a back-up option for quick cleans. Here’s how some similarly priced alternatives measure up on spec:

Price Dust capacity Run time (/turbo run time) Features
Lupe Pure Cordless £699 1 litre 60 mins* Modular design, removable battery, flexible tube
Miele Triflex HX1 Pro £679 0.6 litres 70 mins (34 mins)** Three different cleaning modes, two batteries, LED headlights
Dyson V11 Absolute £599 0.9 litres 76 mins (13 mins) Digital screen, battery timer countdown, auto-suction control, dust-ejector bin
Samsung Jet 90 Pro £599 0.6 litres 45 mins (10 mins) Mopping floorhead, extendable cleaning tube, floor stand
*turbo runtime TBC **total for two batteries (included)

Miele’s Triflex range is the nearest rival, in terms of both price and design. The Triflex models are modular, so you can use them either in ‘stick’ mode or more like an upright vacuum.

Dyson’s V11 Absolute model goes down a different route, offering a slick digital control screen with battery countdown and auto suction control.

Samsung offers some interesting extras, including a scrubbing mop attachment and extendable cleaning tube.

Premium cleaning machines

The latest cordless vacuum releases are really pushing the boundaries of what a vacuum cleaner can cost. The average plug-in vacuum costs around £250, but in recent years we’ve seen the price of cordless vacuums from the big brands climb ever higher.

You can get a cordless vacuum for around £50, although we wouldn’t recommend it – many cheaper models are dreadful, so check our list of Don’t Buy cordless vacuums for the worst offenders. Alternatively, you can pay a premium for longer battery life and top-end features – or in Lupe’s case, claims around durability.

If you simply want an excellent cleaner, we’ve found some great cheaper cordless vacuums that do the job. See our round-up of the best cordless vacuums for the best-value options.

Alternatively, compare all the latest models to find the best for your budget with our cordless vacuum reviews.


Vacuum cleaner buying guide – we explain how to choose the right model for you

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