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As a savvy, careful shopper I decided to treat myself to what seemed like a fantastic offer on a beauty box when shopping in Marks & Spencer.
The big in-store promotional poster pictured the box surrounded by 11 items. The range of branded beauty products on the poster included a moisturising mask, hair conditioner, night cream, eyeliner, mascara and wrinkle repair cream.
Please ask yourself what would be your expectation on buying this box?
My expectation was these were the goods in the box.
When I got home I counted the products and realised one was missing: the star act – the anti-wrinkle cream.
I returned to M&S (annoyingly, as I was timid about shopping during Covid).
The manager clearly had other similar experiences as she turned the box over and in a small font it had a one line comment saying you get 10 products.
But there were 11 products in the picture.
Who counts the products when you see the big poster? You assume what’s on the picture is actually IN the box!
I feel duped and really disappointed in M&S.
Will I ever trust them again?
Put to rights
Ellie Simmonds, Which? retail expert, says:
You saw a picture of the beauty box and its contents – which included the wrinkle cream. But the reality on opening the box, which was on offer to customers for £20, as long as they spent £30 or more on clothing, home and beauty products, was that the wrinkle cream was missing. No wonder you felt annoyed, Maureen.
We followed this up with M&S.
A spokesperson told us the picture on the promotional poster advertising the beauty box had 11 items because one of the items was photographed outside of its box, showing both the nail cream and the nail buffer. M&S also told us one of the 10 products was a Prai beauty skin “bonus” product – meaning customers would receive either the gold wrinkle repair cream (worth £21), which was the one Maureen wanted and was in the picture, or the serum (worth £19) which was not pictured.
But the M&S spokesperson admitted this should have been clearer and confirmed the poster used to promote the box would be changed. M&S also sent Maureen the missing wrinkle repair cream as a gesture of goodwill.
The spokesperson said: ‘We know customers love our beauty boxes and we always try and put in our most popular products. We have taken on board the customer’s feedback and will make sure details on the bonus product are clearer in next season’s packaging and images.’
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