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Beer subscriptions: which one should you try out for Euro 2020?

We compare the introductory boxes of craft beers from Beer52, BrewDog, BeerBods by Beer Hawk and Virgin Wines Beerbox

Beer subscriptions: which one should you try out for Euro 2020?

It’s probably been the longest wait for international football that anyone can remember, but UEFA Euro 2020 finally kicks off today in Rome with the opening Group A clash between Turkey and Italy.

A good beer can accompany you through all the excitement (and inevitable disappointment) to come, but if the internationals make you keen to try some beers from elsewhere, a beer subscription could be worth trying to add extra fun to the tournament.

Beer subscriptions give you a curated selection of craft beers every month, but with so many to choose from and enticing introductory offers, it can be a headache deciding which one is for you.

To help you choose we tried out the introductory offers from Beer52, BrewDog, BeerBods by Beer Hawk, and Virgin Wines Beerbox.

Read on to take a peek inside their beer boxes and see which you might want to try for yourself.


Or head to our full beer subscriptions compared guide to get the full lowdown on everything you’ll get from 10 of the UK’s most popular beer subscriptions


Beer52 beer subscription

Beer52: Craft Beer Discovery Club

Price of introductory offer: £5.95 postage, claim at beer52.com

What was in our box: 10 x 330ml beers (mixed cans and bottles), one snack, one magazine.

How to cancel: Call 0131 285 2684 to cancel.

Beer52 journeys to a different region with each box, and our introductory box took us on a tour of Belgium.

Belgian beer is known for its variety and that certainly appears to be what Beer52 aims for in this beer box.

A fruit ale, a brown ale, an IPA, a blonde, a session pale and wheat beer were just a few of the types included, so if you’re looking to venture into different beer types and breweries, this box could be worth a try.

If you’re choosy about which types of beer work for you, however, you might find yourself not touching a few bottles or cans in the box.

Beer52 does let you opt for just light beers in its subscription options, but it doesn’t get any more customisable than that.

You’ll have an opportunity to learn all about the beers you’re drinking with the included magazine, which covers tasting notes and interviews with its breweries.

Highlights from our taster

  • Steen Brugge Blonde This is a strong blonde with a high ABV, a rich full flavour and a lingering taste of cinnamon. It’s warming, but lively and refreshing, so it feels like both a summer and autumn drink.
  • Brouweij Lekker Orange & Coriander Witbier This has summer written all over it. It has a punchy orange flavour and an appetising hazy colour to it. It’s also surprisingly light on bubbles compared with other popular wheat beers, for example Hoegaarden.
BeerBods by Beer Hawk beer subscription

BeerBods by Beer Hawk

Price of introductory offer: £10, available at beerbods.co.uk

What was in our box: Four 330ml beers (mixed cans and bottles), one beer glass, one magazine.

How to cancel: Email hello@beerbods.co.uk with ‘unsubscribe’ in the subject line.

This box was mainly focused on independent UK breweries rather than beers from abroad. The three UK beers were a rye session IPA from Suffolk, a Cornish porter and a Dorsetine Session IPA, and the other was a papaya and lime-flavoured lager from Hong Kong.

The introductory offer from BeerBods gets you a glass, which isn’t something commonly found in starter boxes from other beer subscriptions.

However, the included magazine didn’t mention the beers included and was instead about the story of the BeerBods company.

BeerBod’s focus is online, where you’ll receive a weekly email with a link to an article telling you about one of the beers you’ve received and an invitation to a weekly online tasting.

This will appeal to some, although it may put off those who prefer to read physical literature rather than communicate via computer screens.

Highlights from our taster

  • Gritchie Session Lore IPA The bottle may be dark, but this is a sweet and hazy session IPA full of citrusy flavours. It’s very lively and refreshing, and ideal for a barbecue or garden party.
  • Harbour Brewing Between Land & Sea Porter It felt a little strange to see a porter as they’re typically enjoyed in autumn or winter, but this one made its case for summer drinking with it’s lively and sweet coffee flavour.
BrewDog and Friends beer subscription

BrewDog & Friends

Price of introductory offer: £3.95 postage, available at brewdog.com

What was in our box: Eight 330ml beer cans.

How to cancel: Log in and head to the ‘My Account’ section of the website to cancel. You must cancel by 2nd of the month to avoid being charged for that month’s box.

BrewDog claims to have the most sustainable beer subscription in the world, so if you’re conscious of your impact on the planet you might be drawn to this option.

As you might expect 100% of the packaging received was recyclable, although the only part of the others that wasn’t was the sticky tape that sealed them shut.

There were two of each drink in our box, so four drinks in total. Two were BrewDog’s own and the other two were partner breweries – one a pale ale from London-based Brew by Numbers and the other a Vienna-style lager from Danish brewer Mikkeller.

This is the make-up of each box from BrewDog, so half the beer you receive in your subscription will be theirs. This might put off those keen to broaden the breweries and beers they sample, but it’s great for fans of BrewDog.

Highlights from our taster

  • Mikkeller Iskold Classic The malty and sweet flavours of this lager are nicely balanced with its bitterness. There’s plenty of carbonation, but not so much that it overpowers the drink. It’s a well-rounded and very refreshing beer.
  • BrewDog Lost Lager This pilsner is light and easy to drink, but still has that crispness and depth of flavour you look for in a really good lager. There’s little hints of citrus and spice that keep each mouthful refreshing and interesting.
Virgin Wines beer box

Virgin Wines Beerbox

Price of introductory offer: £14.99, available at virginwines.co.uk

What was in our box: Three 500ml beer bottles, five 330ml beers (mixed cans and bottles).

How to cancel: Call 0343 224 1001 to cancel.

The Virgin Wines box had some larger beers compared with the others. Three of them were 500ml, while every other bottle and can was 330ml.

Despite this, there was still slightly more beer in Beer52’s box overall and Virgin Wines’ introductory offer was the priciest overall.

However, if you’re looking for an even balance between drinking British beer and those from abroad, this box could be for you.

Half of the beer in this box was from the UK and all of it was from Norfolk: a golden ale, a pale ale, a blonde ale and a session pale.

The others were a double beer and a blonde from Belgium, and two German lagers.

Tasting notes and the origins of each can be found on Virgin Wines’ website, but there’s no literature included in the box, so you’ll have to seek out your information online if you’re keen to learn.

Highlights from our taster

  • Berliner Pilsner A wonderfully crisp, clean and refreshing pilsner that’s full of bubbles and has a mild fruity aftertaste. Great for casual drinking and ideal when you want an ice-cold beer in the sunshine.
  • Farm House Republic Pale Ale This is a limited edition beer that’s only available to Virgin Wines Beerbox subscribers, so there was an air of exclusivity to enjoy with this beer’s tropical flavours, light bitterness and hazy appearance.

How to get the most out of beer subscription introductory offers

In total, when trying out these four beer subscriptions, we spent £34.89 and received 26 beers, two magazines, a snack and a beer glass.

On average, the 10 standard subscription options we compared in our beer subscriptions guide amount to £33 per box of eight beers, and you don’t always get extras such as magazines, tasting notes or snacks in every box.

It’s clear to see that you can get a lot of beer for little expense if you shop around the introductory offers available from different beer subscriptions.

You’ll just have to remember to cancel each one you try if you don’t want to commit to a subscription, as you’ll have to sign up in order to redeem the introductory offer.

Unless you manually cancel the subscription, you’ll be charged in full for your next beer box, and some beer subscriptions can only be cancelled by phoning the company directly.

We didn’t have any problems cancelling the beer subscriptions we tried, although we commonly found that each made an effort to keep you on board with discounts and reminders of what you’re getting with a full subscription.

Fancy sticking to the alcohol-free stuff? See what came top in our taste test of alcohol-free lager.

Euro 2020 football match

Euro 2020 group stage fixtures in full

11 June 2021

  • Group A – Turkey vs Italy, 20:00

12 June 2021

  • Group A – Wales vs Switzerland, 14:00
  • Group B – Denmark vs Finland, 17:00
  • Group B – Belgium vs Russia, 20:00

13 June 2021

  • Group D – England vs Croatia, 14:00
  • Group C – Austria vs North Macedonia, 17:00
  • Group C – Netherlands vs Ukraine, 20:00

14 June 2021

  • Group D – Scotland vs Czech Republic, 14:00
  • Group E – Poland vs Slovakia, 17:00
  • Group E – Spain vs Sweden, 20:00

15 June 2021

  • Group F – Hungary vs Portugal, 17:00
  • Group F – France vs Germany, 20:00

16 June 2021

  • Group B – Finland vs Russia, 14:00
  • Group A – Turkey vs Wales, 17:00
  • Group A – Italy vs Switzerland, 20:00

17 June 2021

  • Group C – Ukraine vs North Macedonia, 14:00
  • Group B – Denmark vs Belgium, 17:00
  • Group C – Netherlands vs Austria, 20:00

18 June 2021

  • Group E – Sweden vs Slovakia, 14:00
  • Group D – Croatia vs Czech Republic, 17:00
  • Group D – England vs Scotland, 20:00

19 June 2021

  • Group F – Hungary vs France, 14:00
  • Group F – Portugal vs Germany, 17:00
  • Group E – Spain vs Poland, 20:00

20 June 2021

  • Group A – Italy vs Wales, 17:00
  • Group A – Switzerland vs Turkey, 17:00

21 June 2021

  • Group C – Ukraine vs Austria, 17:00
  • Group C – North Macedonia vs Netherlands, 17:00
  • Group B – Russia vs Denmark, 20:00
  • Group B – Finland vs Belgium, 20:00

22 June 2021

  • Group D – Croatia vs Scotland, 20:00
  • Group D – Czech Republic vs England, 20:00

23 June 2021

  • Group E – Sweden vs Poland, 17:00
  • Group E – Slovakia vs Spain, 17:00
  • Group F – Portugal vs France, 20:00
  • Group F – Germany vs Hungary, 20:00
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