We use cookies to allow us and selected partners to improve your experience and our advertising. By continuing to browse you consent to our use of cookies. You can understand more and change your cookies preferences here.

Why you’re wrong about switching broadband provider

When we surveyed over 8,000 broadband customers, only a third said they were considering switching broadband provider - and nearly half had never switched away from their first provider

Loyal broadband customers pay more than customers who switch

Our recent survey of 7,000 broadband customers found that 71% have been with their broadband provider at least three years. Usually when you've spent three years with a provider, any enticing introductory offer will have ended - meaning you've been moved onto a more expensive standard tariff.

Ofcom: millions could save money on broadband and mobile contracts

The latest research from Ofcom has shown that millions of UK consumers could be overspending on broadband and mobile contracts by not negotiating or switching provider. Its latest annual report...

Brand loyalty

Seven psychological tricks companies use to make you loyal

The psychological tricks brands use to make you feel loyal have been revealed by Which?. We’ve also unveiled the brands you feel most – and least – loyal to. Consumers...

Which? research reveals that loyal customers are being ripped off

Our latest research shows that customers who stay loyal to the same insurance, energy and telecoms providers are being ripped off by up to £725 a year.

Back to top
Back to top