How to get the best deals on baby products
Best baby shops
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Our annual shopping survey is the UK’s biggest, and reveals which stores shoppers believe are best and worst for buying baby products.
Our latest high street shops survey reveals the truth about baby and child shops, as told to us by the people that know them best: their customers.
This year, our extensive survey of more than 10,000 customers covers big-name brands including Mothercare, Mamas & Papas and The Entertainer. We've also featured smaller, independent retailers, paying close attention to the range of products on offer, the quality of service and value for money.
We've highlighted our Which? Recommended Providers below. Only the shops with top customer scores, plus at least four stars for customer service and three stars for price, make the grade. Keep scrolling to see our results table.
The results are currently locked and in alphabetical order. Which? members can log in to unlock the results table below.
Best and worst baby & child shops
Star ratings: These range from one to five - the more stars the better
Survey respondents rate shops on the following aspects:
Range: How wide the range of products is and whether they are in stock. Products: Based on quality of products and how well they last. Service: Based on staff product knowledge, helpfulness, availability and after sales service and returns. Store: Based on ease of finding products, tidiness of store, store environment, queuing time and how child friendly the store is. Pricing: Based on value for money and special offers.
Customer score: Based on overall satisfaction with the shop as a DIY retailer and how likely people are to recommend it to a friend.
Sample sizes in brackets. Survey: 10,356 UK members of the public, January 2018. Which? Recommended Providers (WRPs) in red.