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Samsung UE43RU7410 review

Key features
  • 43-inches
  • LCD
  • 4K Ultra-HD
Reviewed

If you've been craving a white TV for years and been routinely disappointed by the raft of silver and black-bezel sets from Samsung and its peers, then despair no more for Samsung has delivered unto you a white TV. And it has a decent set of features, too. The 43-inch UE43RU7410 (sometimes called the UE43RU7410UXXU) is 4K, supports HDR and has Bixby on board so you can talk to it. Would you want to? Would you want this TV at all? Let's find out.

Included in our expert review
  • Pros and cons
  • What is it?
  • What's the picture quality like?
  • What about the sound?
  • What's it like to use?
  • Is there anything else I should know?
  • Should I buy it?
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Test results

The overall Which? test score is made up of the following star ratings, all determined by our rigorous lab tests.

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Compare retailers

Price updated daily

Prices are ordered from lowest to highest, irrespective of retailer rating, delivery price or stock. We are not able to show every possible online retailer and do not include high street only retailers.

RetailerRetailer ratingPriceDeliveryIn stock
AO.com
£449.00Free
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Box.co.uk
Not rated
£449.00Free
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Currys
£449.00Free
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PRC Direct
Not rated
£449.00Free
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Hughes
Not rated
£449.00£2.99
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Boots Kitchen Appliances
Not rated
£449.00£19.98
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John Lewis & Partners
Not rated
£479.00Free
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Argos
£479.00£3.95
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Laptops Direct
Not rated
£487.00Free
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Appliances Direct
Not rated
£487.00£9.95
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Tech Trial
Not rated
£501.29Free
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Ebuyer
£555.99£3.49
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Freemans
Not rated
£780.00Free
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The retailers shown are supplied by PriceRunner.co.uk. This may not include every retailer selling the product online. When a retailer link is followed we receive a payment from PriceRunner, irrespective of whether a purchase is made.

Which? is a participant in the Amazon EU Associates Programme, an affiliate programme designed to provide a means for sites to earn affiliate fees by linking to Amazon.co.uk. For products subsequently purchased via Amazon, we receive a payment from them rather than from PriceRunner.

Make smarter choices

We have tested 290 televisions and found that there are 6 Don't Buys and 53 Best Buys.
Range of Television scores
  1. 18%
    Lowest score
  2. 62%
    Average score
  3. 83%
    Highest score
We'll show you where this model sits on the scale so that you can see how it compares to televisions we've tested
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