Baby safety equipment Child safety symbols

Child safety symbols explained

There are many things a parent can do to keep their baby safe, from buying a Best Buy child car seat (we put seats through tests that are more rigorous than the standard, and we've found ones that we recommend you don't buy as well as those that will keep your baby safe) to understanding the safety labels on baby products.

Many parents recognise the symbols found on children's equipment and toys as well as furniture and other home appliances - but you might not understand what each safety symbol actually means.

These are the child safety marks and symbols to keep an eye out for, along with what their presence does - and doesn't - indicate:

Safety symbols
SymbolWhat it means

Fire Safety
Fire safety

Will not easily catch light from cigarettes or matches.

Does not mean fireproof.
CE Mark
CE mark

Manufacturer's self declaration that its product meets basic EU legal requirements.

This is not a safety symbol.
Kite Mark
Kite mark

The Kite mark confirms that the British Standards Institution has tested a product and found it meets a particular standard.
Age logo
Age label

Unsuitable for children under three years because it might, for instance, contain small parts.
Lion Mark
Lion mark

The Lion mark shows that a toy meets British safety standards and adheres to strict advertising and counterfeiting ethics.

Many of our tests on baby products include safety checks, some of which are higher than the UK standard needed to be sold legally in the UK and gain these symbols. We will only give a Best Buy to a product that we're sure is safe. You can visit all our reviews to find the safest and easiest to use:

If you're not a Which? member you can access all our reviews, including home and technology products too, all with a £1 trial subscription to Which?.

Best shops for child safety products

Baby and child safety equipment

We've asked over 11,000 UK shoppers to rate shops, including Argos, Boots, Toys R Us, Early Learning Centre, Mamas and Papas and Mothercare, alongside smaller chains, to can find out what parents think are the best and worst shops for buying baby products.

If you prefer to shop online, we also asked parents to rate the best and worst sites shops for buying baby products.

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