Which? Campaigns No advertising, no bias, no hidden agenda

Healthy eating for all

Healthy eating
  • Government research predicts that 60% of the UK population will be obese by 2050
  • Five years on from the start of our healthy eating campaign, how far have we come?
  • What's stopping people from making healthy choices and what can be done to help?

What's in this report

Healthier food choices

Five years on, how far have we got towards making healthier choices easier?

How to make healthy eating easier

The next steps to continue removing the barriers to healthy eating.

Barriers to healthy eating

What do people think is stopping them from eating healthily and what should change?