Holiday companies The best and worst holiday companies
Which holiday company should you use for your next trip? Our survey of thousands of Which? members reveals all.
Holiday companies rated
We’ve rated 26 leading travel and holiday companies including Thomson, Thomas Cook, Trailfinders, Virgin Holidays and Kuoni to help you book your holiday with confidence. Unlock the table to find out:
- our 5 recommended holiday providers
- ratings for important factors including value for money, accommodation, customer service and the journey experience
- which holiday companies are the best to book with
- which companies show a need for significant improvements.
Using the table
Star ratings: Star ratings are based on one to five stars. The more stars the better.
Type of holiday offered: A brief description of each business. The company may offer other holiday types.
Accommodation: Customer service, comfort, facilities, room size, cleanliness.
Journey: The journey to and from your holiday destination eg customer service, flights, train journey, transfers.
Tours: Customer service, quality of tour guide, range and availability of tours.
Value for money: Respondent rating when booking the holiday.
Customer score: This is based on a combination of overall satisfaction and how likely people are to recommend the holiday company to a friend.
How we researched holiday companies
In March 2012, we used our online Which? Connect panel to ask Which? members about the most recent travel company they had used to book and provide their holiday in the past two years. We received 3,576 completed questionnaires.
To be included in our survey, a holiday company must have provided at least two elements of the holiday (accommodation, travel or a tour). Only companies and star rating categories with at least 30 responses were reported on.
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