Holiday companies The best and worst holiday companies

Holiday companies rated

Which holiday companies are the best to book with and which show a need for improvements

Which holiday company should you use for your next trip? Our survey of thousands of Which? members reveals all.

Holiday companies rated

We’ve rated 23 leading travel and holiday companies including Thomson, Riviera Travel, Trailfinders, The Co-operative Travel, Saga, Great Rail Journeys, Virgin Holidays and First Choice to help you book your holiday with confidence. Unlock the table to find out:

  • our 5 recommended holiday providers
  • ratings for important factors including value for money, accommodation and customer service
  • which holiday companies are the best to book with
  • which companies show a need for significant improvements.

These results are for members only. Please log in if you're a member, or take a £1 trial to get instant access to all our reviews and test results.

How you rate holiday companies
Recommended ProviderHoliday companyHolidays offeredCustomer serviceAccommodationDescription matching realityValue for moneyCustomer score
Subscriber only contentAudley TravelWorldwide, tailor-made, toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentBritish Airways HolidaysEuropean holidays with BA flightsSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentThe Co-operative TravelWorldwide holidays and tailor-madeSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentExodusWorldwide activitySubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentExpediaOnline travel providerSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentExploreWorldwide activitySubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentFirst ChoiceWorldwide all-inclusive holidaysSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentGreat Rail JourneysWorldwide escorted rail toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentHF HolidaysWorldwide activitySubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentInghamsSki, lakes and mountainsSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentJet2holidaysEuropean holidays with Jet2 flightsSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentKuoniWorldwide, tailor-made, toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentRamblers Worldwide HolidaysWorldwide activitySubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentRiviera TravelWorldwide escorted toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentSagaWorldwide holidays for the over 50sSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentShearings HolidaysWorldwide coach holiday specialistSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentThomas CookWorldwide holidaysSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentThomsonWorldwide holidaysSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentTitan TravelWorldwide holidaysSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentTrailfindersWorldwide, tailor-made, toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentTravelsphereWorldwide escorted toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentVirgin HolidaysLong-haul beach and city holidaysSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content
Subscriber only contentVoyages Jules VerneWorldwide escorted toursSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only contentSubscriber only content

Using the table:
Star ratings are based on one to five stars. The more stars the better. A dash indicates we did not receive enough responses to report on a company in that category. 
Average price paid: The average price paid for all holidays by those completing the survey.
Customer service: Provided by the company at the time of booking the holiday and during and after the holiday.
Accommodation: How well the accommodation matched your expectations.
Description matching reality: How well the description of the holiday accurately matched the reality.
Transfers: Provided to and from your accommodation/start or end of your tour (e.g. by coach, car, taxi).
Value for money: Overall value for money e.g. the price you paid for what you actually experienced.
Customer score: Based on a combination of overall satisfaction and how likely people are to recommend the company to a friend. Companies with the same customer score are presented in alphabetical order.

How we researched holiday companies

In April 2014 we asked Which? members to complete an online survey about their experiences of travelling with a holiday company. The holiday must have included accommodation, alongside transport and/or an escorted tour. Our results are based on 2,852 member experiences. Only companies and star rating categories with at least 30 responses were reported on.

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