How to find the best estate agent

Home movers

How to find the best estate agent

By Joe Elvin

Article 4 of 12

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How to find the best estate agent

Video and tips on finding the best estate agent to sell your home, plus download our checklist of what to ask before making your decision.


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Video transcript

With so many estate agents out there, how do you chose one? All the estate agents and they're good but our five tips will help you find a great one. First off check if your agent is part of a professional body, such as The National Association of Estate Agents, this means they're bound to a code of conduct and will be qualified.

A good agent will visit your house to give a free valuation but a great agent would go further and be able to justify this valuation using examples of similar properties they've recently sold. Don't be mislead by optimistic price promises if the agent hasn't sold many properties like yours before.

A great agent will also be able to pick out and confidently describe the major selling points of the property. If they can't convince you you your home is brilliant, how will they be able to persuade potential buyers? Make sure you ask where your property will be advertised and look out how they promote similar properties to yours.

A good agent will agree to put your property in pride of place in their shop window, while a great one but also advertise it in local newspapers and online. A good agent will say he can attract buyers but a great agent will already have a list of buyers that fit the sort of buyers most likely to be interested in your property and they'll be able to vet serious buyers and avoid the time wasters.

You should ask at least three estate agents to value your property before choosing one. Of course the fee they charge is an important factor, but would ultimately suggest choosing the agent you feel most comfortable dealing with, and most confident in the ability to sell your house for a high price.

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Video: five tips for finding the best estate agent

This two-minute video combines our own expert knowledge with tips from the National Association of Estate Agents (NAEA) and property guru Kate Faulkner to bring you the top five things to think about when choosing an estate agent.

Choosing an estate agent to sell your house quickly and for the best price can be complicated. Some will offer you low fees or give an impressively high property valuation, but these can be red flags. 

While two thirds of recent home movers told us they were satisfied with the service they received from their estate agent in our 2015 property survey, one in six were dissatisfied - so it's important that you do your research before choosing an agent.

  • If you need a mortgage for your new home, Which? Mortgage Advisers can offer expert, impartial advice on the best mortgage for you. Call 0808 252 7987 for a free chat.

You can also scroll down to download our free checklist of questions to ask your estate agent before instructing them.

Researching estate agents

It's really important to spend time researching local agents before picking one. You should look for an agent that is experienced in selling property like yours - they will have a good pool of potential buyers and know what people are looking for in a property.

Look in the local newspaper and online but also drive or walk around your area to see which agents are marketing other flats and houses in your neighbourhood.

It's also a good idea to speak to friends, family members and neighbours to see if they can recommend an estate agent. 

Once you've identified the companies selling properties similar to yours, visit their offices. For a true idea of how hard they'd work to sell your property if you were to market with them, you could pretend to be a buyer interested in properties like your own and see how helpful the staff are.

Find out more: Which? Local is a service that allows Which? subscribers to find recommended estate agents in their area. Not yet a member? Try Which? for £1 for access to this and all of our reviews.

Choosing the best estate agent

Shortlist three potential estate agents and invite each to give you a property valuation. Although of course getting a good selling price will be top of your list, don't automatically go with the agent that offers you the highest valuation - they may be overvaluing your property in order to win your business. 

Make sure you check exactly what services each estate agent offers. For example:

  • Will they conduct viewings, or will you have to?
  • What marketing materials will they prepare (eg floorplans, photographs or virtual online tours)?
  • Where will they advertise - in newspapers, or online property websites?
  • Will they provide a 'for sale' board?

Make sure you confirm which property portals they will advertise your property on - Rightmove and Zoopla are by far the most popular property listings websites.

A consortium of big-name estate agents launched a new portal called in early 2015. Its aim is to disrupt the market dominance of Rightmove and Zoopla, and so if your agent advertises via OnTheMarket they will contractually only be able to list your property with one other portal. If you're not comfortable with this, you should choose a different estate agent. 

Find out more: estate agent fees - how much you'll pay, and how to haggle

Property valuations: what to ask each estate agent

Our free checklist gives you a comprehensive list of questions to ask each estate agent before deciding which one to hire. Click the image below to download the free PDF checklist.  

Download our checklist

  • Last updated: July 2016
  • Updated by: Stephen Maunder