Cash Isa and savings companies reviewed: Best cash Isa and savings providers for customer satisfaction
How cash Isa and savings account providers score for customer satisfaction
We ask savings accounts customers to rate how satisfied they are with their savings account provider. The Isa and savings provider reviews table below reveals the best and worst banks for customer satisfaction.
Find the best savings and cash Isa interest rates
That's not all Which? offers. You can search through hundreds of savings accounts and cash Isas on the Which? Money Compare savings and Isa comparison tables, rated on quality of service as well as the highest interest rates.
The best cash Isa and savings account providers
TSB Bank is the clear winner in our survey, combining high levels of customer satisfaction with the likelihood of being recommended to a friend by account holders. It achieved a customer score of 66%.
First Direct (63%), Kent Reliance (63%), Principality BS (62%) and Saga (62%) follow closely behind.
|Customer satisfaction for savings|
|Provider||Customer service||Rates of interest||Regular communication||Transparency of charges/penalties||Customer Score|
|Principality Building Society||n/a||n/a||n/a||n/a||62%|
|Coventry Building Society||61%|
|Leeds Building Society||56%|
|Yorkshire Building Society||56%|
|West Bromwich Building Society||n/a||n/a||n/a||n/a||54%|
|Skipton Building Society||53%|
|National Savings and Investments (NS&I)||50%|
|Bank of Scotland||48%|
|Post Office Money||46%|
|Royal Bank of Scotland||44%|
|Average Customer Satisfaction Score||n/a||n/a||n/a||n/a||53%|
¹Britannia branded products are part of the Co-operative Bank's range of products
n/a = sample size too small
M&S Bank (71), TSB Bank (229), Kent Reliance (40), First Direct (229), Saga (30), Principality BS (33), Coventry BS (153), Metro Bank (33), BM Savings (41), Nationwide (452), Co-operative Bank (236), Leeds BS (54), Virgin Money (163), Yorkshire BS (155), Yorkshire Bank (56), Tesco Bank (192), Aldermore (36), West Bromwich BS (30), Clydesdale Bank (54), Skipton BS (53), Santander (428), Sainsbury's Bank (96), NS&I (157), HSBC (416), Lloyds Bank (435), Bank of Scotland (136), Britannia (48), Halifax (430), NatWest (429), Post Office Money (158), Barclays (423), Royal Bank of Scotland (232). Average overall customer satisfaction score is 53%
Sample sizes: Total sample size: 6,189.
How we rate the best cash Isa and savings account providers
The Which? customer scores are based on a survey of an online panel of respondents from the general public, who were invited to take part in the savings account and cash Isa customer satisfaction survey during August 2016. The final sample size was 6,189.
The table above shows which of the 32 savings account providers that we were able to rate have the most – and least – satisfied customers.
Overall customer scores are worked out using a combination of overall satisfaction and how likely customers are to recommend their bank to a friend. Companies need at least 30 responses to be given a rating.
Which? Limited (registered in England and Wales number 00677665) is an Introducer Appointed Representative of Which? Financial Services Limited (registered in England and Wales number 07239342). Which? Financial Services Limited is authorised and regulated by the Financial Conduct Authority (FRN 527029). Which? Mortgage Advisers and Which? Money Compare are trading names of Which? Financial Services Limited. Registered office: 2 Marylebone Road, London NW1 4DF.