Mazda has unveiled a special edition MX-5 called the Venture Edition.
Available as both a soft-top and Roadster Coupé, the 2012 Mazda MX-5 Venture Edition features a series of interior and exterior styling upgrades and attractive pricing, starting at £18,995.
Sat nav standard for MX-5
The Venture Edition is the first Mazda MX-5 to feature standard-fit satellite navigation. The integrated Sanyo TomTom unit includes a 5.8-inch touchscreen and mapping for 45 countries, as well as iPod and Bluetooth connectivity.
It also gets Havana Brown heated leather seats, climate control, piano black interior inserts, and a leather steering wheel with contrasting grey stitching as standard. Cruise control is also a first for the 1.8-litre soft-top.
There are three colour choices, all available at no extra charge. Radiant Ebony Mica and Crystal White Pearlescent are unique to the Venture Edition, while Metropolitan Grey Mica carries over from the regular MX-5 range.
Light, gunmetal grey 17-inch alloy wheels, front fog lights, a chrome front grille, piano black ‘fashion bars’ and ‘Venture Edition’ badging complete the upgrades.
Soft-top or Roadster Coupé
The soft-top convertible version of the Venture Edition is based on the existing 124bhp 1.8-litre SE, while the Roadster Coupé folding hard-top is based on the 158bhp 2.0-litre Sport Tech model.
This should mean 0-62mph in 9.9 seconds and 7.6 seconds respectively, plus claimed economy of 39.8mpg with 167g/km CO2 emissions – or 36.2mpg with 181g/km CO2.
Prices start at £18,995
Only 250 soft-top and 550 Roadster Coupé Venture Editions are available in the UK – making it a true limited edition.
At £22,285, the Roadster Coupé variant is especially good value, as it’s actually £705 less than the £22,990 Mazda charges for the regular 2.0-litre Sport Tech.
By comparison the £1,005 premium over the regular 1.8 SE you’ll pay for the £18,995 Venture Edition Soft-Top seems a little steep – although less so if you consider the cost of a normal 1.8 SE with air conditioning at £18,540. Either way, you are getting a lot of equipment for your money.
MX-5 special editions are generally quite popular, so be sure to check the Venture Edition out soon if you’re interested.