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12.759979px);\n -moz-transform: translate(10.5px, 12.759979px);\n -ms-transform: translate(10.5px, 12.759979px);\n transform: translate(10.5px, 12.759979px);\n }\n}\n\n@keyframes animation_11m81zd{\n 0% {\n opacity: 0.5;\n }\n 10% {\n opacity: 0.5;\n }\n 60% {\n opacity: 1;\n }\n 100% {\n opacity: 0.7;\n }\n}\n\n.sbui-yx6ogi {\n animation-duration: 0.8s;\n animation-iteration-count: infinite;\n animation-timing-function: linear;\n animation-name: animation-148k9ai, animation-1b64q3h;\n opacity: 0.7;\n transform: translate(33.5px, 12.4794px);\n}\n\n@keyframes animation-148k9ai{\n 0% {\n -webkit-animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n animation-timing-function: cubic-bezier(0.40903, 0.284382, 0.71216, 0.763185);\n -webkit-transform: translate(33.5px, 12.479385px);\n -moz-transform: translate(33.5px, 12.479385px);\n -ms-transform: translate(33.5px, 12.479385px);\n transform: translate(33.5px, 12.479385px);\n}\n30% {\n 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\n\t\tSubscribe to Which?\n\t\t

Be the Nic Cage you want to see in the world.

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Nic cage approves which best buys. Be the Nic Cage you want to see in the world.

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Offer ends 18 June 2025.

\n\t

\n\t\t $\"Which$ \n\t

\n"}]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://preprod.join.which.co.uk/join/subscribe"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"5c9641a5-c466-4eb2-8623-41ab33b4cef4","name":"Dom pre-prod experiment qa","phase":"0","coverage":1},{"key":"jsq-001-offers-page-derisk-new-offers-page-","changeId":"df8b6095992f7d170d1aa87f905364bf5f8d0ec8e62cf86750a5b94b681339d7","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[]}],"hashVersion":2,"hashAttribute":"","fallbackAttribute":"","disableStickyBucketing":false,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[0.5,0.5],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1"}],"filters":[],"seed":"31238f6b-6989-419d-9dbb-c310a0a1b5cf","name":"JSQ 001 [Offers Page] De-risk new offers page ","phase":"0","coverage":1},{"key":"new-join-journey","changeId":"41fe24e6eed8786bf6aad1acc47f65e58079ddc905491b03abe68e6d8efc065f","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"// Script to the A/B test for growthbook\n// https://app.growthbook.io/experiment/exp_19g62bmeh7ibsn#overview\n//\n// Designed to be run on:\n// https://www.which.co.uk/static/signup/subscribe-to-which.html\n//\n// This script updates the event listener on form submissions to direct all traffic to our\n// new checkout page.\n\n(() => {\n setTimeout(() => {\n console.log('Running join script');\n\n const bundleUrlMap = {\n // Digital Annual\n DIGITALA79: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28b66d8b8aeb04018ba4eb8c3123dd<m_gaBundleID=8a28b66d8b8aeb04018ba4eb8c3123dd<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Digital`,\n // Digital Monthly\n DIGITALM500899: `https://www.which.co.uk/join/checkout/payment?productId=8a28c43c8b8b0115018ba4e4335541f4&rateId=8a28f8018b8b0100018ba4e89d37708b<m_gaBundleID=8a28f8018b8b0100018ba4e89d37708b<m_firstPaymentAmount=8.99<m_recurringPaymentAmount=8.99<m_product=Digital`,\n // Full access Annual\n FULL99: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28a641926fcfec019271cab19778ee<m_gaBundleID=8a28a641926fcfec019271cab19778ee<m_firstPaymentAmount=99<m_recurringPaymentAmount=99<m_product=Full+Access`,\n // Full access Monthly\n FULLM1199: `https://www.which.co.uk/join/checkout/details?productId=8a28c9d78cf77775018cf886631207f6&rateId=8a28d7ac9222ee540192357ac1b94c12<m_gaBundleID=8a28d7ac9222ee540192357ac1b94c12<m_firstPaymentAmount=10.99<m_recurringPaymentAmount=10.99<m_product=Full+Access`,\n // Print Annual\n PRINT79: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28ad968d77df0f018d79120c2d76a7<m_gaBundleID=8a28ad968d77df0f018d79120c2d76a7<m_firstPaymentAmount=79<m_recurringPaymentAmount=79<m_product=Which%3F+Magazine`,\n // Print Monthly\n PRINTM999: `https://www.which.co.uk/join/checkout/details?productId=8a28b66d8cf7671d018cf886ac7f2117&rateId=8a28d7ac9222ee540192357ac3084c1a<m_gaBundleID=8a28d7ac9222ee540192357ac3084c1a<m_firstPaymentAmount=9.99<m_recurringPaymentAmount=9.99<m_product=Which%3F+Magazine`,\n };\n\n const getForms = () => document.querySelectorAll('body form');\n\n // Remove the existing event listeners\n getForms().forEach((form) => {\n const clone = form.cloneNode(true);\n form.parentNode.replaceChild(clone, form);\n });\n\n // Handle the form submission\n const handleSubmit = (event) => {\n event.preventDefault();\n\n const bundle = event.target.querySelector('input[type=radio]:checked').dataset.whichBundle;\n const url = bundleUrlMap[bundle];\n\n window.location.href = url;\n };\n getForms().forEach((form) => form.addEventListener('submit', handleSubmit));\n }, 100);\n})();\n","domMutations":[]}],"hashVersion":1,"hashAttribute":"memberID","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/static/signup/subscribe-to-which.html"}],"weights":[1,0],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation"}],"filters":[],"seed":"a03bf2d7-6bdb-4ab1-abbf-aac06379f974","name":"New Join Journey [QA]","phase":"0","coverage":1},{"key":"dummy-test-edit-copy-money-using-visual-editor","changeId":"c93fd9338e063283ee21e95858393207ec9de29f8902b26aa6f481ec5abcfb77","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"","domMutations":[{"selector":".ContentCard_card__WK0rS .Typography_sb-text-interface-body-small-regular__GLyrs","action":"set","attribute":"html","value":"The specialists at Destination Retirement can help you plan with confidence. a Which? 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"}]},{"css":"","js":"function waitFor(selector) {\n return new Promise(resolve => {\n const el = document.querySelector(selector);\n if (el) return resolve(el);\n const observer = new MutationObserver(() => {\n const el = document.querySelector(selector);\n if (el) { observer.disconnect(); resolve(el)}\n });\n observer.observe(document, {childList: true, subtree: true});\n });\n}\n\n// Your code will now wait for the element matching both classes to appear\nwaitFor(\".MmaLayout_main__yJkVx .Cancel_content__lRvrx\").then((el) => {\n el.innerHTML = \"Hello World!\";\n});","domMutations":[{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

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"},{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

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Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

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Financial calculators, like the trusted Which? mortgage calculator
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Specialist support such as for mortgages or scams

"},{"selector":".MmaLayout_main__yJkVx .Cancel_content__lRvrx","action":"set","attribute":"html","value":"

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Thousands of expert tests and reviews
Personalised buying advice through Ask Which?'s one-to-one guidance
Eco Buy recommendations, helping both you and the planet

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Specialist support such as for mortgages or scams

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"}]}],"hashVersion":2,"hashAttribute":"id","fallbackAttribute":"","disableStickyBucketing":false,"bucketVersion":1,"minBucketVersion":0,"urlPatterns":[{"include":true,"type":"simple","pattern":"https://www.which.co.uk/join/mma/cancel?subscription=982622838&expires=1768435200000&rateId=8a28a81a96add7d40196c9f0563c631e"}],"weights":[0.3334,0.3333,0.3333],"meta":[{"key":"0","name":"Control"},{"key":"1","name":"Variation 1 - Empowerment & Control"},{"key":"2","name":"Variation 2 - MSC all benefits"}],"filters":[],"seed":"a27b728b-81c7-45d8-a37a-f483570c9434","name":"RET 001 [My Account] Alternative member benefits during cancellation","phase":"0","condition":{"id":"3a570725-2ef9-4a61-9841-35696ea5f02f"},"coverage":1},{"key":"login-prompt-newsletter-test-implementation","changeId":"464368870dd6d57adf4c65912f2142ab9ce32249b453fa7c9fb0d9ed4e06e722","status":"draft","variations":[{"css":"","js":"","domMutations":[]},{"css":"","js":"(function() {\n // 1. COOKIE HELPER FUNCTIONS\n function getCookie(name) {\n const value = `; ${document.cookie}`;\n const parts = value.split(`; ${name}=`);\n if (parts.length === 2) return parts.pop().split(';').shift();\n return null;\n }\n\n function setCookie(name, value, days) {\n let expires = \"\";\n if (days) {\n const date = new Date();\n date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000));\n expires = \"; expires=\" + date.toUTCString();\n }\n // Setting path=/ ensures it works across the whole site\n document.cookie = name + \"=\" + (value || \"\") + expires + \"; path=/\";\n }\n\n // 2. LOGIC CHECK\n const COOKIE_NAME_DISMISSED = 'gb_login_prompt_seen';\n \n // Logic: \n // 1. master_id must NOT exist (User is not logged in)\n // 2. Wm MUST exist (User is known/tracked)\n // 3. gb_login_prompt_seen must NOT exist (User hasn't dismissed/clicked recently)\n const masterIdExists = getCookie('master_id');\n const wmExists = getCookie('Wm');\n const hasDismissed = getCookie(COOKIE_NAME_DISMISSED);\n\n // If master_id exists (logged in) OR Wm missing (unknown) OR already dismissed\n if (masterIdExists || !wmExists || hasDismissed) {\n console.log('GrowthBook: Conditions not met for Top Banner (logged in, unknown user, or previously dismissed).');\n return;\n }\n\n // 3. DEFINE HTML & STYLES\n const BANNER_HTML = `\n \n\n

\n \n

\n 👤\n

Welcome back! You're not logged in

\n Log in to ensure you are getting the best experience possible.\n

\n \n \n

\n \n \n \n

\n `;\n\n // 4. INJECTION & INTERACTION LOGIC\n function initBanner() {\n // CLEANUP: Check if banner already exists\n const existingBanner = document.getElementById('gb-top-banner');\n if (existingBanner) existingBanner.remove();\n\n // Create wrapper div\n const bannerDiv = document.createElement('div');\n bannerDiv.id = 'gb-top-banner';\n bannerDiv.innerHTML = BANNER_HTML;\n \n // Append to body\n document.body.appendChild(bannerDiv);\n\n // Add Event Listeners - SCOPED\n const closeBtn = bannerDiv.querySelector('#gb-close-btn');\n const signinBtn = bannerDiv.querySelector('#gb-signin-btn');\n\n if (closeBtn) {\n closeBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on close - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n bannerDiv.classList.remove('visible');\n setTimeout(() => bannerDiv.remove(), 500); \n });\n }\n\n if (signinBtn) {\n signinBtn.addEventListener('click', function(e) {\n e.preventDefault();\n // Set cookie on interaction - expires in 40 days\n setCookie(COOKIE_NAME_DISMISSED, 'true', 40);\n \n window.location.href = 'https://www.which.co.uk/login'; \n });\n }\n\n // Trigger slide-in animation\n setTimeout(() => {\n bannerDiv.classList.add('visible');\n }, 100);\n }\n\n // 5. 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Financial Security: The trusted Financial calculators and Specialist support that put you in control of your money and safety.

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Deb James

2025

Which? Impact 2024 - 2025