Ruby Gordon

As a senior scientific adviser at Which?, Ruby develops and maintains rigorous test programmes across a diverse range of technology and home products, including laptops, all-in-one computers, headphones, solar panels, VPNs and cooking appliances. She works with laboratories and technical experts to ensure methodologies remain robust and relevant, while analysing complex datasets to calculate Which? scores, star ratings and Best Buy recommendations.

Ruby also contributes her scientific expertise to Which? consumer advice content, writing on health and wellbeing topics including SAD lamps, sunrise alarm clocks, white noise machines and indoor air pollution. Her work focuses on translating technical evidence and test results into clear, trusted guidance for consumers.

Before joining Which?, Ruby graduated with First Class Honours in Psychology, bringing a strong evidence-based approach to research, data analysis and consumer-focused testing.