Sarah Hiscock
Senior Market Analyst
Sarah has over five years' experience at Which? She tracks consumer trends and hand-picks over 250 home and tech products annually for testing.
Experience and background
Specialising in household categories - from mattresses and cooking appliances to home tech - Sarah analyses consumer trends and scopes the retail market to set rigorous criteria for what makes the cut.
She honed her research and consumer-behaviour analysis during her Honours Degree in Anthropology.
While she loves exploring local cafés at the weekend, she insists you still can't beat the espresso from her trusty Which? Best Buy machine at home.