Every fortnight, Which? free account owners are given an exclusive glimpse behind the curtain at some of our members-only product reviews.
This week it’s toothbrush vs toothbrush: oscillating head taking on rotating head. Which will brush up best?
On paper, they don't seem too different, but one costs a lot more while providing less. Meanwhile, the other is a no-fuss Great Value model you can grab at your local Superdrug.
At a glance: Superdrug ProCare Advanced Clean vs Philips Sonicare 9900 Prestige
Great Value: Superdrug ProCare Advanced Clean (68%)
Average price in the past six months: £17.50 | Cheapest price in the past six months: £17.50
We like: Good at removing plaque
We don't like: Battery won't last as long as some
This own-brand option from Superdrug proves you don't need to splash out hundreds on a top-of-the-range toothbrush to get a quality clean.
It might not have all the bells and whistles of pricier alternatives – it has just one cleaning mode while others we've tested have up to seven – but it's comfortable to use and does the basics very well.
For Which? members only: read our Superdrug ProCare Advanced Clean review.
Philips Sonicare 9900 Prestige (64%)
Average price in the past six months: £340 | Cheapest price in the past six months: £188
We like: The companion app
We don't like: Very expensive
Despite costing at least around £200, this Philips toothbrush leaves much to be desired.
It does have a good battery life and is comfortable to hold, but for the price, we expected the plaque removal to be better, especially when compared with far cheaper models.
For Which? members only: read our Philips Sonicare 9900 Prestige review.
Our expert says
'We’ve put all types of electric toothbrushes through their paces, from budget-friendly picks under £20 to premium models costing up to £300. While it’s easy to assume a higher price means a superior clean, our testing shows that isn’t always true.
'The Superdrug ProCare Advanced Clean outperformed many pricier alternatives. It impressed us with solid cleaning performance and earned our Great Value recommendation for being kind on your wallet, too.
'In comparison, the Philips Sonicare 9900 Prestige left us underwhelmed despite its premium price.'
Manca Virant, Which? electric toothbrushes expert
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