Get the best kit for your baby
Whether it's a buggy, car seat or monitor, you'll likely need a few things before baby arrives. Find the best products for your budget using Which? reviews.
Join Which?By clicking a retailer link you consent to third-party cookies that track your onward journey. This enables W? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion.
Best baby shops 2025
Which? surveyed thousands of shoppers to find the best places to buy pushchairs, car seats and nursery equipment
Ellie is an award-winning investigative reporter who has written about retail issues at Which? for more than 12 years.
Every parent wants to be prepared for the arrival of their baby, but how do you know which shops to choose to buy the essentials?
We asked 2,317 shoppers to rate stores that sell baby equipment on everything from product quality to customer service and value for money, and combined their feedback with expert analysis of the retailers' returns policies.
Our research shows that the best shops for baby essentials not only offer competitive value for money but also expert advice and brilliant customer service.
Read on to discover the best places to buy buggies, car seats, cots, nursery furniture and more on the high street and online.
- Shopping for something else? We've also reviewed the best tech and appliance stores and the best furniture, homeware and DIY retailers
How we find the best baby shops
Real customer experiences
We surveyed more than 2,300 shoppers about 36 brands, so we can tell you where it's worth going to find the kit you need – and where you might want to avoid.
Expert T&Cs analysis
We also comb through the small print to make sure we only recommend retailers with the best returns policies and fair T&Cs.
Best baby shops
We asked members of the public about their experiences of shopping with big-name retailers and specialist baby stores. You can scroll to find out which shops came out on top on measures such as product quality and delivery.
To be named Which? Recommended Providers (WRPs), retailers must combine great customer service and value for money with consumer-friendly returns policies.
Note: branded links take you to the retailers' websites.
| 86% | ||||||||
| 85% | ||||||||
| 85% | ||||||||
RECOMMENDED PROVIDER | 85% | |||||||
RECOMMENDED PROVIDER | 84% | |||||||
| 84% | ||||||||
RECOMMENDED PROVIDER | 83% | |||||||
RECOMMENDED PROVIDER | 83% | |||||||
RECOMMENDED PROVIDER | 83% | |||||||
| 82% | ||||||||
RECOMMENDED PROVIDER | 82% | |||||||
RECOMMENDED PROVIDER | 82% | |||||||
| 82% | ||||||||
| 82% | ||||||||
| 81% | ||||||||
| 81% | ||||||||
| 81% | ||||||||
| 81% | ||||||||
| 81% | ||||||||
| 80% | ||||||||
| 80% | ||||||||
| 80% | ||||||||
| 80% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 79% | ||||||||
| 78% | ||||||||
| 78% | ||||||||
| 77% | ||||||||
| 76% | ||||||||
| 76% | ||||||||
| 74% | n/a | n/a |
Results based on an online survey of 2,317 members of the public - who told us about 6,099 experiences with baby and child retailers. The survey was conducted in July and August 2025. Sample sizes are in brackets. We need a sample size of at least 30 to include a result from this survey. Star ratings are out of five. ‘n/a’ means not enough responses to include a star rating. The customer score is based on satisfaction with the brand and likelihood to recommend. The average customer score is 80%.
Which? Recommended Providers for baby shops
This year, we awarded seven retailers WRPs for baby equipment. Find out what customers loved in our reviews.
Joie Baby
Shoppers love almost everything about Joie Baby, which was one of the best-scoring baby and child stores.
It comes joint second in our survey and scores full marks for almost everything - from value for money to customer service and delivery. It also has an excellent returns policy on the rare chance something does go wrong.
One shopper said: 'Very good service, excellent car seat for my little boy, love Joie products and if anything were to go wrong with the product they are very helpful.'
Maxi Cosi
Maxi Cosi shoppers rate its products highly, with many telling us the products offer excellent quality and safety.
It gets five-star scores for all the aspects of shopping we asked about except one, value for money, where it still got an impressive four stars.
One shopper said: 'I trust the safety of their car seats and all five of my car seats over the years have come from them. They consistently perform well in the safety ratings, and as a parent, this gives me comfort.'
Next
Shoppers at Next praised the stylishness of its baby clothing and the quality of its products.
One customer said: 'I love Next. Clothes are great quality and wash well. Easy to send back or return if needed. Price is good too! My go-to for clothes, especially.'
Next is also a Which? Recommended Provider for home appliances, as well as furniture and homeware.
Smyths Toys
Shoppers rate Smyths Toys for having a wide choice of different products. It performs well across the board.
One customer said: 'They have a huge selection of all things baby and kids. They are fair with their pricing and easy to buy from either in-store or online.'
The Nursery Store
Online retailer The Nursery Store earned full marks for its value, product range and customer service, among others.
Formerly Online4Baby (it changed its name in September 2024), The Nursery Store sells products from major brands, including Cybex, Graco and Joie. If offers a 365-day exchange policy – useful if you're buying before baby arrives.
One shopper said: 'Great deals on speciality items and great product choice. Also loved the amount of reviews they have on products. Important for mums when buying expensive products.'
Bugaboo
Customer service and the robustness of products shine through at Bugaboo.
One shopper said: 'We bought a pram which is in constant use and treated quite rough as we shove it in the car. It’s very sturdy and I like the easiness of the clips.'
Others commented about how good Bugaboo's range was for twins or other multiple births.
John Lewis
Customer service is the name of the game at John Lewis. Shoppers trust its reputation and wax lyrical about its stores too.
As well as for baby and child products, it's also a Which? Recommended Provider for tech and home appliances, as well as furniture and homeware.
One shopper said: 'John Lewis provided excellent customer service, reliable delivery, and a straightforward returns process, making the whole experience smooth and trustworthy.'
Another added: 'Love John Lewis, they are always my number one shop to go to.'
Preparing for a growing family
Our expert advice helps you make the best decisions for your loved ones
Visit our growing families hubHow we choose Which? Recommended Providers
Every year, we survey thousands of Which? members and members of the public about their experiences of shopping on the high street and online.
Our star ratings reveal how customers rated each retailer on a range of measures from product range and delivery to customer service during and after purchase.
We only award Which? Recommended Provider status to retailers with excellent customer scores, at least four stars for customer service and delivery, plus at least three for value for money.
We also check their returns policy and T&Cs. Any retailers that give unclear or misleading information about returns are excluded.
Why should you trust Which? research? We’re not influenced by third parties. We work entirely on behalf of you, the consumer – nobody else. See our statement of editorial independence